Daily Archives

August 20, 2013

Inside the 1800Flowers Offices

August Cookie Competition with Web Marketing

August 20, 2013

Cookie Competition with Web MarketingAt every company, each department has a little special something that helps bring them together. At 1-800-FLOWERS.COM, the Web Marketing team has their monthly cooking competition. This month’s competition was all about COOKIES!

The Web Marketing Team is pretty serious about their cooking competitions which is why they have chosen three judges from three different departments to fairly judge each cookie through a blind taste test: Bill from IT, Joe from Creative, and Rob from Merchandising. Joe even brought his own personal Cookie Monster mug for the occasion. Ballots are handed out to each judge and the cookies were based on four factors on a scale from 1 to 5: (1) Taste, (2) Mouthwatering, (3) Presentation, & (4) Originality. The numbers are added up for one total and 5 trophies are given to the winners.

Seven people from the Web Marketing Team baked and there were nine cookies to judge total. There are a couple of rules the Web Marketing Team must adhere to for the cookie competition: there can be more than one entry per contestant and no mixes.

The Web Marketing Team even provided the judges with milk to accompany their cookies which means they were ready to taste!

Cookies from Cookie CompetitionThe cookies entered were as follows:
Cookie #1: Chocolate Hazelnut Oatmeal Cookie
Cookie #2: Chocolate Chip Cookie with Chocolate Caramel Candy Center
Cookie #3: Chocolate Chip Toffee Cookie
Cookie #4: Round Butter Cookie with Cocoa Middle
Cookie #5: Original Chocolate Chip Cookie
Cookies #6a-c: Triple Bacon Combo
(6a) Maple Bacon Cookie
(6b) Chocolate Chip Bacon Cookie
(6c) Chocolate Bacon Cookie
Cookie #7: Chocolate Chip Espresso Cookie

All of the cookies were absolutely delicious but by Cookie #5 the judges were hurting a bit, but like the troopers they are, kept trekking along to complete their cookie judging mission!

After the judges had completed filling out the cookie judging paperwork, all the bakers were invited into the room to hear the judges comments. Points were added up to determine the five winners for each category and the bakers names were disclosed for their cookie creations.

Judges for Cookie CompetitionSince we can’t capture the ENTIRE contest for you in just one blog post, we will share with you some of the comments from the judges. In regards to the bacon cookies (Cookies #6a-c), Bill said “Tears in my eyes, go bacon!” Joe decided to embody Cookie Monster and said in regards to the toffee chocolate chip cookie (Cookie # 3), “T is for toffee that’s good enough for me.” For Cookie #2 (chocolate chip cookie with caramel and chocolate candy center), Rob said the “marshmallowy goodness sends chills down my spine,” however no marshmallows were used in this cookie.

Cookie Taste Competition WinnerAnd the winners were…
* For the Taste award, Cindy won with Cookie #3 for her Toffee Chocolate Chip Cookie, which she said used four sticks of butter!
* The other four awards for Mouthwatering, Presentation, Originality, and Overall went to Leslie for her Three Bacon Cookies. The Bacon Chocolate Chip Cookie was an overall favorite!

Inside the 1800Flowers Offices

The INTERNal Perspective of Online and Mobile Marketing Intern Keith Crumpler

August 20, 2013

Online and Mobile Marketing intern Keith Crumpler shares his internal perspective working at 1-800-FLOWERS.COM. Hear how he has contributed to the Marketing team and how he has learned from his summer internship:

Keith Crumpler, Online and Mobile Marketing Intern” Working at 1-800-FLOWERS.COM this past summer has been one of the greatest career opportunities I’ve been fortunate to have. Graduating from college a few years ago, stepping back into the life of an intern was both trying and rewarding. Having an extensive background in non-profits, my work at 1-800-FLOWERS.COM is my first experience in a corporate organization and I am very grateful to work under Amit Shah, VP of Mobile and Social Media and his growing mobile/online marketing team.

” I was initially very nervous about working as an intern this summer, as I had no true analytical/digital marketing experience. However, I knew this opportunity would be exactly what I needed to not only develop my own skill sets but contribute to a growing and developing division in the marketing department.

“From managing a developing brand, to complex forecasting, working with the mobile marketing team has truly been a blessing. What really made the summer exceptional was the overwhelming comfort and atmosphere I felt throughout the entire organization. 1-800-FLOWERS.COM has a family atmosphere that not only expects and pushes for new, innovative and dedicated work, but also nurtures and genuinely cares about each of their employees. I’ve not only experienced this first hand, but I witness it countless times daily and it made coming to work everyday very enjoyable.

“My experience has been so rewarding that I will continue to work throughout the fall and onwards as I finish my MBA program at Hofstra University and continue to learn and develop priceless skills daily under my great Marketing team!

Keith Crumpler, Online and Mobile Marketing Intern, Hofstra University MBA