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Meet Patty Gormley, Vice President of Website Marketing


Patty Gormley, Vice President of Website MarketingWhat is your title and what do you do at 1-800-Flowers? I am Vice President of Website Marketing, and I (and my awesome team) am responsible for delivering a positive shopping experience for customers on our website. I have had this role for almost 3 years and I am one of a few 1-800-Flowers.com® employees that have returned to work at the company. (I was also the Director of Network Programming from 1998-2001.) I get the most enjoyment out of trying to figure out how to make our website better. It is sometimes a creative and logistical challenge, but I love when we come up with solutions that really work for our customers. 1-800-Flowers’ main mission is to deliver smiles. What about being a Mom makes you smile? My kids make me very proud. They are good-hearted kids with kind and generous souls who work (and play) really hard. It makes me smile when others see that in my children and say as much. I have to say though, what makes me smile most, is when I hear my kids say stuff to each other (or even back to me) that I say to them. In most cases I shouldn’t be smiling but it just goes to show that it really is unavoidable that someday you will sound like your mother!
I love that Mother’s Day is a chance to take a break from the day-to-day challenges of being a mom and to focus on what being called “Mom” means
At 1-800-Flowers we’re all about creating truly original arrangements. What makes your kid(s) truly original? I have been blessed with three truly original children. Jackson is 14 and my oldest son. He is my entertainer. He loves all things dance, music and theater and has the lead in this year’s school production of Fiddler on the Roof. He studies ballet with a local ballet company and takes hip hop/jazz, modern and tap dance as well. I am most proud of his ability to make decisions independent of his peers and for finding his passion at such a young age. Liam is my second oldest and will be turning 12 later this year. He is my sports fanatic. From the tender age of 18 months, he has had a love of ice hockey and has never wavered in his belief that hockey is his life. He has been playing goalie for almost six years and for the last four years has played travel hockey in the New York tri-state area. Liam’s hockey skills are only rivaled by his quick wit, creative writing abilities and his tough guy exterior. My boys couldn’t be more polar opposites, but their admiration of my daughter is the one thing they both can agree on. Emma, age 3, is our resident princess. She just started nursery school this year and has come a long way in learning the art of sharing. Besides her love of princesses, she is a connoisseur of all things iPhone, iPad and Apple TV related. She loves to read and draw, and is very diplomatic in her approach to her brothers’ activities. She is taking ballet classes once a week but has her own hockey stick for pick-up games of knee hockey in the basement. Since this is our special Mother’s Day edition of the Employee Spotlight, what do you love most about Mother’s Day? I love that Mother’s Day is a chance to take a break from the day-to-day challenges of being a mom and to focus on what being called “Mom” means—no one else in the world can say they are Jack, Liam and Emma’s mother. It also gives me a chance to thank my mom for all she has done for me over the years. I wouldn’t be the person I am today without her love and support. As a mother of three, I have a deep appreciation for my mother (who had six of us) and all that she did, the sacrifices she made, how many times she must have had to bite her tongue or do something that she knew was going to hurt us then but teach us a valuable lesson later. It is easy to get lost in the daily routine so Mother’s Day serves as a great reminder to show our love and gratitude. What is your favorite Mother’s Day gift from 1-800-Flowers and why? My favorite Mother’s Day gift is Sweet Sentiment™. As my kids have gotten older, our lives have gotten more and more hectic. I have a newfound appreciation for the simple things in life. I love the modern feel and simplicity of the arrangement, and I think the name truly fits this gift. It is a sweet and thoughtful statement of love and gratitude, and one that I would be very happy to give or receive.
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