Director, Website Marketing
Location: Carle Place, NY
Position Type: Full-Time

Summary

The Director, Website Marketing will play an integral role in ensuring our customers interaction with our site, our brand and our product offering is a positive one.

Working closely with the VP Web Marketing as well as leaders in Merchandising, Creative and other branches of Marketing, this position will oversee the planning process for the site including homepage and landing pages, develop and execute promotional offers, manage timing of seasonal campaigns, utilize key real estate to drive traffic throughout the site, manage the coordination of merchandise collections and support key branding campaigns and initiatives.


Job Responsibilities

Specifically, the Director, Web Marketing will be responsible for:

  • Planning and executing site marketing, planning and promotions including participation in all planning meetings, identifying user experience, mapping out real estate in support of campaigns, overseeing creative brief process and coordination with merchandising for product in support of plans
  • Own site testing efforts including test planning, monitoring and reporting on performance
  • Monitor and react to daily sales and conversion within the store
  • Utilizing web analytics to monitor overall homepage conversion, collection performance, promotional tracking, click-stream analysis, and other reporting needs as identified
  • Utilizing web analytics to assess value of store real estate, track performance and establish expectations of click-through and conversion
  • Develop guidelines for maximizing most valuable store assets and work with merchandising and marketing on communicating objectives for key site placements
  • Manage third party marketing and merchandising partners; maximizing those products and services to garner the most positive customer experience
  • Act as a point of contact for Customer Service and help identify and address customer issues related to product data, promotional offers
  • Identify opportunities for improving the user interface and customer experience partnering with Director, Website Planning and Production on scheduling out improvements
  • Manage and help to professionally develop the Web Merchandising Coordinator

Oversee and support the Web Merchandising team who are responsible for:

  • Setting up new products in our content management system after coordinating with merchandising/merchandising operations and ensuring that products are set up in backend systems
  • Maintaining changes to products including copy, image, messaging and pricing updates
  • Creating shopping collections to support seasonal promotions, internet and email marketing initiatives and branding campaigns
  • Maintaining and remerchandising of shopping collections on a scheduled basis and by request
  • Creating reports in support of homepage, features, and collections for distribution to web marketing, merchandising and marketing
  • Documenting homepage plans for weekly meetings; submit creative briefs for homepage banners as well as collection page banners as needed
  • Analyze and report on competitive sites' storefronts, marketing efforts and customer communications
  • Stay on top of industry trends through attending conferences and research

In order for this individual to be successful, he/she must:

  • Have a minimum of 7-10 years relevant work experience with at least 5 years of e-Commerce experience; Merchandising and A/B testing experience a plus
  • Strong time management skills with the ability to prioritize and multi-task
  • Clear and concise communicator that can effectively manage expectations
  • Thoughtful and innovative thinker with excellent problem solving skills
  • Ability to work in a fast-paced environment and manage change
  • Careful attention to detail and follow through
  • Have high energy and a strong work ethic
  • Possess a good understanding of online technologies including web analytics, online shopping behavior, processes and goals, as well as customer relationship management
  • Possess a Bachelor's Degree

To Apply: Send your Cover Letter and Resume, including salary history, to:
Human Resources at
One Old Country Road
Suite 500
Carle Place, NY 11514

E-Mail: careers@1800Flowers.com

Only Qualified Applicants Will Be Contacted.