Employment Opportunity - Public Relations Specialist
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Public Relations and Communications Specialist
Location: Carle Place, NY
Position Type: Full-Time

Summary

  • Manage consumer and business local/regional media relations efforts across all platforms including, print, radio, television and online in an effort to increase overall awareness for 1-800-FLOWERS.COM and enterprise brands. Develop, nurture and maintain relationships with appropriate media outlets, vendor partner contacts and key industry influencers. Work with agency partners on execution of PR activities and provide day-to-day assistance of campaign management. Monitor (clip tracking and reporting) consumer and business press coverage of organization on a weekly basis to inform appropriate internal groups and, where appropriate, include in a weekly report. Provide team with trend analysis and competitive reports. (30%)
  • Manage and coordinate PR activities to support consumer/business PR programs. Coordinate media product requests, photo shoots and media interview requests. Review requests with Public Relations team and coordinate spokesperson calendars and product availability. In addition, manage media lists and serve as gatekeeper for media relations inquiry email in-box and media hotline. (25%)
  • Oversee development and growth of Radio Promotions Network. Leverage relationships with local, regional and national radio stations to increase awareness of 1-800-FLOWERS.COM and enterprise brands. Specifically, utilize radio promotions network to increase 1-800-FLOWERS.COM and enterprise brand expert involvement via media interviews. Develop and manage program content with radio stations in an effort to support 1-800-FLOWERS.COM promotional themes. Coordinate and execute radio media tours. (15%)
  • Manage and coordinate 1-800-FLOWERS.COM philanthropic initiative, Imagine the Smiles. (15%)
  • Assist in creating PR presentations including research, as necessary, draft executive profiles and press-related correspondence (i.e., press releases, media alerts, pitch letters, briefing documents, internal memos, key message points, etc.). In addition, provide through debriefing of all PR activities; write and gather recap documents for documentation purposes and for providing recommendations for future endeavors. (10%)
  • Other administrative duties as assigned by Vice President, Enterprise Public Relations (5%)

Requirements:

  • BA in Journalism or Public Relations preferred. At least one solid year experience in public relations. Experience with a consumer retail company a plus. Ability to juggle multiple tasks and meet multiple deadlines in a fast-paced, pressure-filled, evolving environment. Team player that is very diplomatic. Excellent writing and verbal/pitching skills. Self-starter with creative thinking a must

To Apply: Send your Cover Letter and Resume, including salary history, to:
Human Resources at
One Old Country Road
Suite 500
Carle Place, NY 11514

E-Mail: careers@1800Flowers.com

Only Qualified Applicants Will Be Contacted.