Employment Opportunity - Senior CRM Business Analyst
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Senior CRM Business Analyst
Location: Carle Place, NY
Position Type: Full-Time

Summary

As a leading innovator in the Floral/Gifting industry, 1-800-Flowers.com is now looking to hire a Senior CRM Business Analyst to join its Marketing department. This individual will to perform rigorous customer analysis and segmentation to aid in development and implementation of cross-channel marketing strategies. This individual will also work closely with marketing channel leaders and cross-functional teams to evaluate effectiveness of marketing activities and provide recommendations to improve results.

Responsibilities

  • Work with Marketing and Finance teams to build analytic and forecasting capabilities to ensure data-driven decisions proactively identify opportunities, maximize profitability, and drive revenue.
  • Develop and implement segmentation and modeling schemes; implement ongoing tracking, evaluation and modification of customer segments to aid in decision making at both the strategic and tactical level.
  • Provide customer insight to solve business problems and increase business performance.
  • Identify, diagnose, understand, and monitor portfolio trends on an ongoing basis.
  • Work with 1-800-flowers family of brands to integrate learnings, strategies and processes.
  • Act as consultant on a broad-range of statistical, analytical and design questions (e.g., aid in the selection and sizing of test and control groups to support program assessments, response analyses and model validations).
  • Advocate a test & learn process, with emphasis on the best practice of quickly incorporating results and creating test & learn loops across different stages of the customer lifecycle.
  • Analyze marketing programs to provide insights and learnings that can be integrated into ongoing activities.
  • Support marketing campaigns by building and running SAS programs in an Oracle/UNIX environment.
  • Create queries to support list segmentation strategies.
  • Create standardized and ad hoc reports across channels to integrate the full view of the customer into actionable information.
  • Perform direct marketing tactics such as list pulls and delivery to vendors.

Qualifications

  • Minimum 5 years in database marketing expertise: knowledge of database marketing techniques including profiling, segmentation, and data mining.
  • Experienced in financial analytics and reporting.
  • Superior problem analysis and analytical capabilities.
  • Experience in utilizing information / database tools such as SAS, SQL, Cognos, Oracle etc.
  • Strong written and oral communication skills; including visualization to present complex analyses.
  • Prior experience in providing strategic analysis and consulting.
  • Experience using MS Office Suite

To Apply: Send your Cover Letter and Resume, including salary history, to:
Human Resources at
One Old Country Road
Suite 500
Carle Place, NY 11514

E-Mail: careers@1800Flowers.com

Only Qualified Applicants Will Be Contacted.