Senior CRM Business Analyst
Location: Carle Place, NY
Position Type: Full-Time

Summary

As a leading innovator in the Floral/Gifting industry, 1-800-Flowers.com is now looking to hire a Senior CRM Business Analyst to join its Marketing department. This individual will to perform rigorous customer analysis and segmentation to aid in development and implementation of cross-channel marketing strategies. This individual will also work closely with marketing channel leaders and cross-functional teams to evaluate effectiveness of marketing activities and provide recommendations to improve results.

Responsibilities

• Work with Marketing and Finance teams to build analytic and forecasting capabilities to ensure data-driven decisions proactively identify opportunities, maximize profitability, and drive revenue.
• Develop and implement segmentation and modeling schemes; implement ongoing tracking, evaluation and modification of customer segments to aid in decision making at both the strategic and tactical level.
• Provide customer insight to solve business problems and increase business performance.
• Identify, diagnose, understand, and monitor portfolio trends on an ongoing basis.
• Work with 1-800-flowers family of brands to integrate learnings, strategies and processes.
• Act as consultant on a broad-range of statistical, analytical and design questions (e.g., aid in the selection and sizing of test and control groups to support program assessments, response analyses and model validations).
• Advocate a test & learn process, with emphasis on the best practice of quickly incorporating results and creating test & learn loops across different stages of the customer lifecycle.
• Analyze marketing programs to provide insights and learnings that can be integrated into ongoing activities.
• Support marketing campaigns by building and running SAS programs in an Oracle/UNIX environment.
• Create queries to support list segmentation strategies.
• Create standardized and ad hoc reports across channels to integrate the full view of the customer into actionable information.
• Perform direct marketing tactics such as list pulls and delivery to vendors.

Qualifications

• Minimum 5 years in database marketing expertise: knowledge of database marketing techniques including profiling, segmentation, and data mining.
• Experienced in financial analytics and reporting.
• Superior problem analysis and analytical capabilities.
• Experience in utilizing information / database tools such as SAS, SQL, Cognos, Oracle etc.
• Strong written and oral communication skills; including visualization to present complex analyses.
• Prior experience in providing strategic analysis and consulting.
• Experience using MS Office Suite

Only Qualified Applicants Will Be Contacted.