What is Floral Direct? How is it related to Merchandising? Hailing from the Floral Direct section as a Merchandising Intern, Phil Kubiak shares his experience for the INTERNal Perspective:

“While I’m interning at 1-800-FLOWERS.COM this summer, during the school year I am a student at CUNY Baruch. I have taken various business courses but never really had the chance observe firsthand how business really works. In fact, before this internship, my only experience has been through textbooks. Now I get to see the gears of the company turn and observe how every department works together. My main responsibilities here are with Floral Direct, changing how we offer products on our website, but it’s not my only task. I also sit in on email and radio marketing meetings, project product sales numbers, learn about new products, help out with flower photo shoots and many things in between. By working with people from all around the company, I can see the importance of each step to the big picture, and that is more than I can ever learn from the pages of a textbook.”

-Phil Kubiak, Merchandising Department, Baruch College

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The INTERNal Perspective: Welcome 1-800-FLOWERS.COM 2012 Summer Interns


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