See why we're simply mad for Spring's signature blooms.
Roses and lilies might be the stars of the floral world, but if there's one bloom that should be at the top of your list this Spring, it's the timeless and elegant tulip. In fact, during the 17th century, the Netherlands experienced such an increase in demand for this unique flower that the era would come to be known as Tulip Mania. The time period, occurring primarily between 1630-1637 and also known as the Dutch Golden Age, saw an increase in the price of tulips to about twenty times the norm. In fact, one of the rarest tulips at the time, the Semper Augustus, was valued at the same price as a luxury home in Amsterdam!
Although many different reasons have been attributed to this economic bubble, the most common and basic reasons for this increase in popularity was the simple beauty of this bloom. Introduced to Holland in the 1590s, the tulip was unlike any other flower the area had seen before. With its vivid colors and uniquely shaped petals, it soon became largely sought-after, earning merchants who jumped on this opportunity a profit of up to 400%.
At the end of 1637, this flower's fairy tale came to an abrupt halt when prices dropped drastically, ending the craze, and allowing tulips to once again be financially accessible by all who wished to marvel at their beauty.