Last Updated June 8, 2012
- the personal information we may collect from you when you visit our Web Site, respond to our emails, place orders via mail or fax, use our mobile applications, place orders through social media applications (such as our Facebook App) or otherwise contact us via telephone, email, fax or mail (collectively, our "Services"),
- why we gather information from you,
- how we collect it,
- how we use it, and
- the choices you have regarding our use of personal information you have provided.
Note: You must be 18 years or older
and the age of majority in your place of residence to use, subscribe or register as a member of 1-800-FLOWERS.COM® and 1-800-BASKETS.COM® (or 21 years or older in the event that you place a request for transmission of an order for a product containing alcohol). The Service is a general audience site and we do not knowingly collect, maintain or disclose personal information from or about children under 13 years of age.
Why do we gather information?
1-800-FLOWERS.COM® and 1-800-BASKETS.COM® gathers personal information to help improve our products and customer service, to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience and to inform you, and your gift and message recipients, of special offers and discounts from us, our affiliated brands and selected third parties.
What information do we gather?
We collect information through our Web Site, emails, mail, fax, telephone, mobile applications and social media applications (such as our Facebook App) including when you:
- place an order,
- participate in our forums, surveys, contests, sweepstakes, promotions, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, and membership registrations, and
- engage in other activities, services, products and resources we make accessible to our customers, members or users.
Depending on how you are interact with us, we collect some or all of the following types of information:
- your name, address, telephone number, email address,
- billing information (credit/debit card number, expiration date, alternate or additional billing information and billing address),
- gender and birth date, if you choose, or are otherwise required to, enter such information,
- products purchased and occasion type (for example, Mother's Day),
- any promotion or gift card code and related information (for example, if you are claiming frequent flyer miles),
- Message and gift recipients' names, addresses, telephone numbers and email addresses, and
Information you provide to us may be collected by us even if an order, registration, or other process is started but not completed or otherwise cancelled. Members may also add to their Address Book the name, address and telephone number of friends or other persons to whom they may wish to send gifts or expressions. Other Members do not have the right to view and edit your Address Book entries.
How we use "Cookies" and "Action Tags".
We have relationships with third parties who may receive non-personal information directly from the cookies placed by our Services on your computer to assist in analyzing our business and customers.
Our Services may also use a common web technology "called "action tags" (also called single pixel gifs or web beacons) to anonymously track purchase, usage and other web activity information. Action tags may be used to provide data to third parties for tracking purposes. However, our Services do not use action tags to collect or transfer personal information. In addition, third parties may set their own cookies and tags through our Services (such as through interest-based advertising, described below). We do not control such third parties or their privacy practices. If you do not want third parties to be able to use such methods, you should modify your browser settings to limit such access.
Advertisements for our products and services may appear on third party websites around the Internet. Some websites and services deliver these advertisements based upon data that has been previously collected about your past behavior online. For example, if you have viewed websites about gift baskets, these websites or services may display to you an advertisement for our gift baskets. This kind of targeted advertising is sometimes called interest-based or online behavioral advertising. It is generally not based upon your personal information, but rather, upon your online activities.
We do not control such third party websites or services on which these advertisements appear. Further, we do not control how they collect and use data about your online activities. However, you may opt-out of being tracked online by certain companies by visiting http://www.aboutads.info/choices/
. If you opt-out, you will still receive advertisements, but they will not be delivered to you based upon your behavioral data possessed by the companies from whom you have opted-out. This process relies upon an opt-out cookie, so if you delete your cookies or use a different computer, you will have to repeat this process.
In addition, from time-to-time, our Services may also carry advertisements from other companies. Some of these advertisements may be personalized, meaning that they are intended to be relevant to you based, for example, on commercial interests you have expressed during your online activities. You may opt-out of receiving this type of targeted advertising by visiting http://www.aboutads.info/choices/
to learn more about online behavioral advertising and how to opt-out from interest-based advertising ads served by some or all participating companies. Once again, if you opt-out, you will still receive advertisements, but they will not be delivered to you based upon your behavioral data possessed by the companies from whom you have opted-out. This process relies upon an opt-out cookie, so if you delete your cookies or use a different computer, you will have to repeat this process.
How we use the information we collect
We use information we collect to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience, to inform you and your gift and message recipients of offers and discounts from 1-800-FLOWERS.COM® and 1-800-BASKETS.COM® and our affiliated brands and to enable you to receive credits for purchases under loyalty or buying programs which you have joined. In addition, we may make such information (except for credit/debit card number and expiration date, unless you consent otherwise), including aggregated information, available to selected third parties including, but not limited to, those who share or rent information for direct marketing purposes.
However, without your consent, we do not make your, or your gift or message recipients' email addresses, available to "third parties" (as that term is defined and limited below). For example, we may make your postal address available to third parties for marketing purposes, however we would not share your email address without your consent. In addition, you may instruct that other personal information about you or your message or gift recipients' that you have provided to us not be shared with third parties by following the instructions in How to Limit the Use of Personal Information
Our Affiliates, subcontractors, and agents, and any successors or assignees to our business (if we ever sell, lease, license or assign some or all of our business), are not considered to be third parties under this Policy. We may provide your information to our Affiliates for use in connection with their businesses, including sending you offers and promotions. However, in connection with information collected under this Policy, they are required to comply with this Policy. "Affiliates" are persons or entities directly or indirectly controlling, controlled by, or under common control with, or in the same corporate family as, 1-800-Flowers.com, Inc.
Consent to Transfer and Submission
Our Services are operated in the United States. If you are located outside the United States, please be aware that any information you provide to us will be transferred to and stored in the United States. By using the Services or otherwise providing us with information, you hereby consent to this transfer.
Links to Other Web Sites
Security and Passwords
If you place an order on our Web site, it encrypts the credit/debit card number you submit prior to transmission over the Internet using secure socket layer (SSL) encryption technology. This technology works best when the Web Site is viewed using Microsoft IE®, Google Chrome®, Mozilla Firefox®, and Apple Safari® browsers. However, no transmission of data over the Internet or any other network can be guaranteed to be 100% secure. Although we make reasonable efforts to safeguard personal information once we receive it, we cannot warrant the security of information we receive.
Portions of the Services (such as our Member registration and Address Book) may require registration and log-in processes in which you will select a user ID and password (collectively, the "Password"). Passwords provided to you by us are the confidential property of the Company and may be used by you solely for your individual use of the Services (and otherwise as specified by us). You are responsible for maintaining the confidentiality of any Password and for all activities that occur using your Password, whether or not authorized by you. You agree to immediately notify us of any unauthorized use of your Password or accounts.
We may provide you with the ability to log into our Services using a social media account, such as Facebook Connect. We do not control the activities of such social media services and have no control over the data they collect or their privacy practices. You should review their privacy practices before using any such social media service.
How to Limit the Use of Personal Information
We want to communicate with you only to the extent you want to hear from us. If you prefer not to have personal information collected from you via the Services shared with third parties, or to set your preferences concerning promotional communications, please follow the directions below.
From Third Parties
We do not share email addresses you provide with third parties without your consent. In addition, if you prefer that other personal information provided by you not be shared with third parties, please let us know by emailing, writing or calling us as described below and identify the personal information that you would prefer not to be shared. Your instructions will be processed as soon as reasonably practicable and in accordance with law.
Emailing us at: firstname.lastname@example.org
from the email address which you wish to have removed (i.e. not shared with third parties), and include your postal mailing address in the message; or
Writing us at:
Customer Satisfaction Department
One Old Country Road
Carle Place, NY 11514
Telephoning us at 1-800-Flowers
(Please, include or tell us your mailing address, and if you have a catalog, brochure or other mailing label from us, please include it with your request or have it ready when you call).
From our Affiliates
If you also prefer not to have us provide personal information about you to our Affiliates, please indicate in your email or letter that you wish your instructions to apply to our "Affiliates."
If you also prefer that we not use the personal information you have provided to contact you or your message or gift recipients for our own marketing and promotional purposes, please indicate in your email or letter that you wish your instructions to apply to "1-800-Flowers" and "1-800-Baskets." These instructions, however, do not apply to non-promotional transactional messages from us.
If you would like to update or correct information previously provided to us, please send an e-mail with your new information, including your complete name, postal address, and email address to email@example.com
Members can modify and update their membership information (including name, mailing address, birth date, telephone number and email address) by accessing the password-protected "Update Membership" page.
Your Consent and Changes to this Policy