What is your title and what do you do at 1-800-Flowers?
My title is Copy Manager. I’m responsible for making sure the brand voice is integrated into all communication for 1-800-Flowers.com®, everything from on-site product copy and emails to catalogs and customer service scripts. I’ve been with the company for just under a year now, and the thing I love most is having the privilege to work with such a talented group of people. There’s nothing better than brainstorming new ideas with the rest of the team and seeing copy and design come together to create something that will connect with our customers and help deliver smiles.
1-800-Flowers’ main mission is to deliver smiles. What about being a Mom makes you smile?
Nothing makes me smile more than coming home after a long day at work and seeing my sweet little Charlotte smiling up at me. Even though we don’t get a lot of time together during the week, it’s the little moments that mean the most—singing and dancing along with Sesame Street in the morning as she claps and laughs along; rocking her to sleep at night with her favorite blankie. Even if I’m having the worst day, all I have to do is think about those special times we share together and I can’t help but smile.
At 1-800-Flowers we’re all about creating truly original arrangements. What makes your kid(s) truly original?
I’m a pretty new mom. My 1-year-old daughter, Charlotte Rose, was born last April. She must have known we couldn’t wait to meet her since she showed up a few days earlier than expected! It’s absolutely amazing to watch her change and grow each day and develop her own little personality. As the first grandchild for both families, she’s brought so much love and joy into everyone’s world, and for my own dad, Papa Angel, I know he’s looking down on her and smiling. With her infectious laugh, funny little smile and the sweet & caring qualities she’s already exhibiting, there’s no other 1-year-old out there quite like her, which makes her truly original.
Nothing makes me smile more than coming home after a long day at work and seeing my sweet little Charlotte smiling up at me.
Since this is our special Mother’s Day edition of the Employee Spotlight, what do you love most about Mother’s Day?
Since this is only my second Mother’s Day, I don’t quite have any traditions yet, but I do enjoy relaxing and spending quality time with my husband and baby girl. I look forward to creating new Mother’s Day memories with her as she grows up.
What is your favorite Mother’s Day gift from 1-800-Flowers and why?
Without a doubt, my favorite Mother’s Day gift from 1-800-Flowers.com® is Mama Paws™, from our florist-created and customer-favorite a-DOG-able® collection. What mom wouldn’t love being surprised with such a truly original gift? From the hand-crafted white carnations and cute little button nose and eyes to the mini purple tote (my favorite color!) and Mom Rules magnet, this sweet flower pup is the perfect way to make me smile on Mother’s Day!
“MOM Means So Much” is our Mother’s Day motto. What about your mom means/meant the most to you?
I am so blessed to have a Mom that I can also call my friend. To me, she is the most selfless, caring person I know. We’ve always been close, and when I say close, I mean it, as I literally live three blocks away! I’m glad to have her in my life and to watch her with my own daughter, Charlotte. I see Charlotte’s face light up when “Meme” (the affectionate name we gave to my grandma) comes over to play. My mom has been my support system through childhood and adulthood, which is why she means so much to me, and deserves the best not only on Mother’s Day, but every day.
Tell us your favorite mom story.
I think my favorite mom story would have to be when my daughter was handed to me after she was born and I got to look into that sweet little face for the first time. Nothing tops the feeling of seeing your newborn baby. It’s like finally getting to open the best gift you’ve ever received after 9 long months of waiting. All I could think while holding this tiny little person was how this is just the beginning of a very exciting journey.
What is your favorite flower or plant and why?
My favorite flower is the gerbera daisy. I love how they come in so many different colors and the ability they have to instantly brighten any day. You can’t help but want to smile when these cheerful blooms are around. Even a single stem is enough to put me in a good mood.
What is the most valuable thing you have learned about flowers and plants during your time here?
After close to a decade of working on the fashion side of retail marketing, it has been such an interesting transition to work with products that help connect with customers on a different level. It’s more than delivering a sweater or a pair of jeans; it’s delivering a smile on someone’s birthday, anniversary or any day they need a pick-me-up. There’s an emotion and an expression tied to all the truly original flowers and gifts we sell. It’s that passion and excitement about the brand that continues to inspire me.