Meet Romero Britto: The Artist Behind the Happy Art Movement

Romero Britto, one of the most recognizable and licensed artists in the world, is known for his vibrant, joyful style that blends bold colors, playful patterns, and an unshakable sense of optimism. A pioneer of the “Happy Art Movement,” Britto’s work has appeared everywhere from galleries and museums to Super Bowl ceremonies, the Olympics, and now, in an exclusive collection for 1-800-Flowers.com.

Born and raised in Brazil, Britto discovered his love of art early, often drawing and painting with whatever materials he could find. Though he initially set out to become a diplomat, studying law and dreaming of traveling the world, he quickly realized that path lacked the color and creativity he craved. In his words: “Life without color wouldn’t be the same.”

Britto took a leap of faith, leaving law school, moving to Miami, and selling his art on the streets while working odd jobs. His breakthrough came when Absolut Vodka invited him to create an ad campaign, joining the ranks of Andy Warhol and Keith Haring. From there, his career soared. Collaborations with global brands followed, including with Disney, Coca-Cola, Pepsi, Mattel, Universal Studios, and FIFA.

Despite his global success, Britto remains grounded in his passion for creativity and human connection. He credits his growth to surrounding himself with inspiring people and building a team that allows him to focus on what he loves most: creating art. “I paint the universe of things that I love,” he says.

Britto is also committed to giving back. He’s supported over 250 charities and has served in leadership roles with organizations like the King’s Foundation and the Queen of Sweden’s Childhood Foundation. Through it all, he strives to use his art as a force for good that brightens lives, uplifts communities, and reminds people of the joy that surrounds them.

At 1-800-Flowers.com, we’re proud to collaborate with Romero Britto on a collection that brings his signature happiness into your home. His bold, colorful vases are designed to last long after the flowers bloom, serving as a joyful reminder of special moments and meaningful connections. As Romero says, “It’s not just about the flowers—it’s about the feeling.”