For centuries, indulgent birthday cakes have served as a celebration staple. But, as the years go by, and sweet-toothed kids become health-conscious adults, birthday girls and boys begin to despise the treat they once adored. So, what if there was a guilt-free alternative that allowed you to have your cake, and not eat it too? Lucky for you 1-800-Flowers.com offers the Birthday Wishes Flower Cake – a 3-D sculpture arrangement that embodies the essence of this traditional treat without the calories! Party-goers, feast your eyes on this innovative and guiltless take on a birthday favorite.
Transforming Traditions
Just over 20 years ago, the flower cake we know and love was just a mere thought! At the time, 1800Flowers.com had just introduced the Holiday Flower Tree®. As one of the first 3-D sculpture arrangements, this Christmas tree flower configuration revolutionized the way people thought about flower arrangements, and met immediate success. From that moment, flower specialists knew they were on to something. They began searching for other opportunities to bring classic symbols to life; this time, focusing on one that can be sold year round.
With careful thought, the company chose the birthday cake – after all, there’s hundreds of birthdays everyday! And, what better way to develop this flavorful floral design than with a competitive ‘bake-off?’ Member florists were invited to submit ideas and designs. Finally, a winner, who’s realistic floral layer cake looked good enough to eat, was chosen! Like its holiday predecessor, this arrangement received lots of praise and became a continuous favorite. Continue Reading…
