2021 Year in Review: How Our Community Expressed & Connected This Year
A look back at how 1-800-Flowers.com's community celebrated and connected in 2021.
Dec 27, 2021
This year let’s reflect on all the ways that you helped us to grow and foster our community. Your tips, advice, and stories inspired us. We hope you enjoyed and utilized some of the resources we shared to better express and connect with the important people in your lives.
WINTER
Our Celebrations Pulse letters written by our Founder and CEO reach 7M community members.
Our community sent 14M roses on Valentine's Day and 330k of you celebrated #nolimitsonlove.
1-800-Flowers.com hosts 9 Light After Loss series with Modern Loss' Rebecca Soffer. Community members, like CO Police Commissioner Steve Davis, share the impact of these communal sympathy expressions with us.
SPRING
More than a 1/4 of a million community members sought or provided advice on Connection Communities, including 14K mothers, daughters, and granddaughters who connected in our Motherhood connection community.
Our community members sent 23M stems to celebrate mom on Mother's Day and 1.5M of you watched our Love Makes A Family event on Facebook Live.
More than 50K community members arranged flowers and signature charcuterie boards in co-branded Alice's Table workshops.
2.5M community members joined us for Breakfast at Wolferman's Bakery since its launch in late March.
SUMMER
In partnership with GLAAD, our community members sent Kaleidoscopic Roses to celebrate Pride month.
Thousands of you attended our inaugural Celebrations Book Club by Cheryl's Cookies with author Jennifer Weiner.
Harry & David welcomed 800 dinner guests through Hosted Dinners since its launch.
FALL
20th Anniversary of 9/11 commemorated with Floral Heart.
Thousands of you attended our Celebrations Book Club by Cheryl's Cookies with author Lisa Jewell.
Vital Choice joined the 1-800-Flowers.com, Inc. family to help you gift "Better for You" foods to your loved ones.
Smile Farms expanded meaningful employment opportunities for adults with disabilities, opening 2 new campuses and employing an additional 100+ farmers in 2021.
Smile Farmers, working across 6 campuses, tripled the yield of hot sauce: harvesting a total of 2,206 lbs. of hot and sweet peppers which are currently being processed into 6,213 bottles of hot sauce.
Looking Back at Our Online Events
In the past year, we hosted over two dozen online events aimed at helping you express yourself, connect with loved ones, and celebrate the moments in your life. More than 8 million people joined us over the course of the year. As you'll see in this video, we shared everything from heartfelt stories to practical tips - and had quite a bit of fun in the process!
AUTHOR
Jim McCann is the founder, CEO, and chairman of 1-800-FLOWERS.COM, Inc. as well as a business leader, author, and philanthropist with a passion for helping people deliver smiles. Devoted to helping others, he also founded Smile Farms, a 501(c)3 organization that provides meaningful jobs in agricultural settings to young adults and adults with developmental disabilities.