Meet Amazing Moms Who Are Making a Difference

Written by our Founder and CEO, the Celebrations Pulse letters aim to engage with our community. By welcoming your ideas and sharing your stories, we want to help you strengthen your relationships with the most important people in your life.

In just two weeks, we’ll be celebrating Mother’s Day, an occasion to honor moms for their love, selflessness, and support. It’s a chance to show appreciation to our biological moms and all the women who play a motherly role in our lives.

Motherhood is a complex journey, and each mom faces unique challenges and struggles. Some may not have the resources they need to thrive, while others may grapple with issues that impact their ability to be the idealized moms that we’ve seen on TV.

Parenthood is a journey of self-discovery and personal development. Even if a mom makes mistakes along the way, she can learn from them, grow as a person, and become better equipped to navigate all aspects of motherhood and beyond.

What makes moms amazing isn’t their perfection but how they adapt to the obstacles they face. I’ve been lucky to meet countless Amazing Moms who not only faced and overcame adversity but are now making a difference for other moms in their communities.

I’d like to introduce you to a few of them and show why Moms Are Amazing.

Supporting military moms

Caro Chambers started in catering, then shifted to recipe development for brands and magazines. Her marriage to a Navy SEAL led to her first cookbook, Just Married: A Cookbook for Newlyweds. Motherhood inspired her second book, What to Cook When You Don’t Feel Like Cooking, aimed at helping young moms juggle cooking with parenting.

But she didn’t stop there.

amazing mom caro chambers

When her husband deployed to Afghanistan in 2021, she shared her thoughts about the situation on social media. After an overwhelming response, she decided to ask for donations to help pregnant mothers whose husbands were away on active duty. In 24 hours, she raised $80,000!

She has since teamed up with her friend (and another military mom), Heather Looney, to support military families in other difficult situations, such as when a servicemember is killed in on-duty accidents. “We raise close to $100,000 every year,” Caro says.

amazing moms story request graphic

Sharing money smarts

Money often lies at the heart of the hurdles mothers encounter. And the complexities of earning, managing, and imparting financial wisdom to their children often rank among the biggest trials of motherhood.

Carissa Jordan and Nikki Boulukos, two money-savvy moms, grew up in families where money was front and center. Carissa came from a blue-collar family that sometimes struggled, while Nikki was raised by two parents who were accountants.

Both ended up working in finance. Once they became moms, they quickly recognized the lack of resources for teaching kids about money management. Their collaboration led to the creation of Benjamin Talks, a platform focused on financial literacy for children to instill the value of financial planning and setting a foundation for lifelong financial well-being.

Carissa and Nikki developed Benji Bank as a practical tool to introduce children to financial concepts like budgeting, saving, and giving. They emphasize starting financial education early – as young as five – to instill good money habits and decision-making skills.

Additionally, Benji Bank’s giving component supports D.R.E.A.M., a nonprofit focused on financial literacy for underrepresented youth, fostering a sense of social responsibility and community involvement in children.

To learn more about Benjamin Talks – and just in time for Financial Literacy Awareness Month – be sure to check out my conversation with Carissa and Nikki on Celebrations Chatter.

amazing moms chatter graphic

An Amazing Mom helping other moms (and dads)

Another struggle for moms (and dads) is how to return to the workforce after taking time off to raise children. That’s where Anna McKay comes in. Inspired by her own experiences and witnessing women’s challenges in transitioning back to work (aka “returners”), she recognized the need for coaching and support. She views parenting as a career with transferable skills that can be effectively conveyed to potential employers.

After hosting her first group coaching program for mothers, Anna realized the potential of her work. This led her to establish “THRIVE Like a Mother,” later renamed “THRIVE Like a Parent,” to provide coaching sessions and resources for returners, working parents, and caregivers. In 2019, she broadened her services with Parents Pivot, which includes one-on-one coaching, manager training, and support for career transitions, for both moms and dads.

anna mckay amazing mom

Anna’s approach to coaching is to advocate for parents. She believes in empowering them so that they identify their goals and navigate challenges associated with returning to work. Part of this involves encouraging parents to see the benefits of reentering the workforce, such as financial support, personal growth, and setting an example for their families.

Anna also emphasizes the importance of involving other family members in household responsibilities, teaching children valuable life skills, and reducing mom guilt by promoting independence and responsibility. Her coaching style blends tough love with empathy, guiding parents through the transition while simultaneously being supportive.

As we prepare to celebrate Mother’s Day, the stories of Caro, Carissa and Nikki, and Anna, are powerful reminders of the impact of motherhood. Despite facing challenges while raising their children, they’ve transformed their experiences into valuable lessons for fellow moms – and for all of us. Thank you for inspiring and uplifting us all.

All the best,
Jim

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Administrative Professionals Week: Celebrating the Heroes at Work

Written by our Founder and CEO, the Celebrations Pulse letters aim to engage with our community. By welcoming your ideas and sharing your stories, we want to help you strengthen your relationships with the most important people in your life.

Today marks the start of Administrative Professionals Week, a seven-day celebration of, well, administrative professionals. At offices, factories, and other places of business, these employees will hopefully be showered with cards, chocolates, and flowers.

But who exactly are “administrative professionals”?

It’s a question that’s asked a lot these days because the name, to be honest, isn’t very clear. Every job involves some degree of administrative and professional work. Everyone is greeting visitors, answering phones, and writing memos. These days, admin professionals coordinate projects, build and deliver presentations, engage customers, and provide tech support, among many other jobs.

In other words, admin professionals are the ones who make work work, often without any fanfare or a flashy title. This week is an opportunity to shine a spotlight on the unsung heroes and the critical role they play in our businesses. Let’s show them our appreciation!

administrative professionals desk

Lobbying for a name change

Is it time to change the name of Administrative Professionals Week? Such a move isn’t without precedent. In fact, the occasion originated in the early 1950s, when U.S. Secretary of Commerce Charles Sawyer proclaimed the first week of June to be the first National Secretaries Week.

In 1981, the name changed to “Professional Secretaries Week.” And, by 2000, the name changed again, this time to “Administrative Professionals Week.” It was meant to reflect the changing job titles and expanding responsibilities of the administrative workforce.

It’s again time to rethink that name. In last year’s Celebrations Pulse, I asked community members to share their ideas, which ranged from “National Support Professionals Week” to “Office Superstars Week.” One community member tossed up her hands and suggested we just return to “Secretaries Week”!

adinistrative professionals share ideas

The benefits of showing appreciation

Regardless of the name of an occasion or titles, our relationships in the office deserve celebration. On average, we spend a third of our life – 90,000 hours – at work. It’s more time than we spend with our friends or families, experts say.

Earning a paycheck is great, but our time at work isn’t just about that. It’s also about building connections and friendships that enrich our lives. Like tending to a garden, cultivating friendships at the office requires work to improve communication and provide mutual support. And that includes celebrating successes together, offering a helping hand during challenging times, and creating a positive and inclusive environment where everyone feels valued and appreciated.

Bosses also should take note: Employees who have friends at work tend to be happier, more creative, and better team players. Friend-filled offices also feature higher employee engagement and retention, and better customer service outcomes.

Administrative Professionals Week – or whatever you want to call it – presents an opportunity for all of us to express our appreciation to the unsung heroes of the workplace. Do your part and use your power with a thoughtful handwritten note, email, text, or phone call.

Let’s leverage our ability to positively impact our coworkers’ lives and go out of our way this week to show our appreciation to all those who keep us happy, together, and moving in the right direction.

All the best,
Jim

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Coming Together: The Transformative Power of Funeral Rituals

Written by our Founder and CEO, the Celebrations Pulse letters aim to engage with our community. By welcoming your ideas and sharing your stories, we want to help you strengthen your relationships with the most important people in your life.

Earlier this year, I had the privilege of attending the memorial service for Ted Marlowe, a friend and beloved member of our team. With over 50 years of experience in the floral industry, he played a vital role in managing our partnerships with licensees, franchisees, and Bloomnet florists nationwide.

Ted was remembered for being even-keeled, very easy to get along with, and a doer no matter the obstacle. He knew how to get things done and brought others along for the ride. He made countless connections over his career, including meeting his future wife, Anty, at our office.

All the relationships Ted forged were on full display at his funeral. Amid all the flowers – you couldn’t have squeezed in one more arrangement! – his family, colleagues, and business associates, who flew in from all corners of the country, gathered to share stories about Ted.

funeral rituals flower

Everyone said the same thing: We are all better for having known him, been mentored by him, and being part of his life. The sadness was there, but so was joy in celebrating his life. It reminded me of how important funerals are in strengthening the social bonds of a community.

The role of funerals

The rituals of saying goodbye to the dead are as old as recorded history. The first human burial is believed to have taken place over 100,000 years ago! Funerals are critical to the grieving process and our mental health, providing a sense of closure to the bereaved. But there’s also a social element as the community comes together to support the loved ones who remain.

These rituals have changed significantly in recent years. I remember a conversation I had with the late Todd Van Beck, who was known as “America’s funeral director” after he wrote numerous books about the industry. In our chat, he recalled his grandfather’s services in 1962.

We laid his body out for three entire days in a funeral home, with a funeral on the fourth day. The reason was that our clergyperson said it needed to imitate Jesus’s three days in the tomb. At that time, the church had tremendous influence.

These days, funeral rituals take less time. They’re typically confined to a day or even just a few hours. As Todd noted, they’re often arranged at the convenience of the family and the visitors. And since the pandemic, technology has allowed for virtual visitation. Thankfully, these haven’t replaced in-person gatherings.

The trend toward greater accessibility and inclusion serves to boost the role of funerals as community gatherings that tap into our innate need to come together at a time of loss. Even though funerals are no longer days-long events, more people can reflect on the life that was lost and provide support to the mourners.

A “five-minute” lesson for living life to the fullest

Ted’s funeral prompted everyone who attended to think about life’s fleeting nature. Ted was just 74 years old when he died, but he made the most of his life. It was obvious from all the people, the flowers, and, above all, the stories we heard.

The community was left with the question: Are we living life to the fullest?

After I told my friend Dick Auletta about Ted’s service, he reminded me of a sermon delivered in 1986 by Rabbi Kenneth Berger. He spoke about a then-recent tragedy, the explosion of the space shuttle Challenger. He noted that its crew survived the explosion and did not perish until the capsule had hit the ocean five minutes later.

celebrating life funeral rituals

Rabbi Berger’s point was that people often forget to express their love and appreciation to their families and friends. They think that there will always be more time. He returned to the Challenger explosion as he concluded:

That scene still haunts me. The explosion and then five minutes. If only I… If only I… And then the capsule hits the water, it’s all over. Then you realize it’s all the same — five minutes, five days, 50 years. It’s all the same, for it’s over before we realize.

Less than three years later, the rabbi was aboard a jetliner when its engine exploded. For 40 minutes, the passengers prepared for a crash landing in Sioux City, Iowa. Rabbi Berger and his wife died in the crash (their two children survived), along with 110 other people.

It’s a reminder to us all: Live life like our friend Ted did, as if you have just five minutes to live.

All the best,
Jim

Mastering the Art of Small Talk

Written by our Founder and CEO, the Celebrations Pulse letters aim to engage with our community. By welcoming your ideas and sharing your stories, we want to help you strengthen your relationships with the most important people in your life.

What is the secret to a happy and fulfilling life? Studies show the key is maximizing the number of relationships we have with other people. And how do you do that? It’s simple: You make friends with as many people as possible.

But “simple” isn’t the same as “easy,” especially if you’re shy or introverted. When you go to parties or other events, you might feel lost or even invisible. It’s not just awkward but also intimidating, especially if you notice that everyone else seems to be having a good time.

I speak from experience. As a young man, I was introverted. If you know me nowadays, that may be hard to believe, but I remember that gut-wrenching awkwardness at school dances when it seemed like everyone else knew exactly what to do and what to say.

small talk guys chatting

As I got older, an early job as a bartender helped me break out of my shell. In that role, your ability to start and hold a conversation is just as important as knowing how to mix drinks. This experience taught me the value of small talk.

Breaking the ice

It may be called “small” talk, but it has a big impact on relationships. Those light introductory chats serve as the initial bridge that connects people and paves the way for deeper conversations. Whether it’s the start of a new friendship, a budding romance, or a professional connection, small talk is the social lubricant. It helps people get to know each other on a surface level, establishing common ground, and building rapport.

I’ve found the easiest way to get started is to simply introduce yourself and ask a question: “Where are you from?” or “How did you end up at this event?” or “Have you watched anything interesting on TV lately?” The aim is to get the other person talking and ease any initial tension. They may not be chatting with anyone for the same reason you aren’t.

Prepare yourself with potential follow-up questions based on the conversation’s direction. For instance, if you start with a question related to location, you could inquire about their experiences living there or their travel history.

Most importantly, don’t let the fear of rejection hold you back. Taking the initiative to say hello often leads to positive interactions and a sense of inclusion in social gatherings.

The art of small talk

As the founder and CEO of a nationwide company, I meet new people from all walks of life regularly and after 48 years in this position, I like to think I’m finally close to overcoming my shyness. I’ve come to understand that every relationship is a potential asset, and every conversation is an investment.

I also enjoy sharing what I’ve learned with other people. It’s one of the reasons I started Celebrations Chatter, a podcast that celebrated its 100th episode this past week. As regular listeners know, small talk is always a part of the conversation – and sometimes the main topic.

For instance, I spoke with New York Times columnist David Brooks. His recent book, How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen, offers insights into how different people express themselves and the impact of that communication on relationships.

He’s identified two types of people. “Diminishers” are those who are not curious about you. They don’t ask questions and make you feel small and unseen. “Illuminators,” on the other hand, ask questions, understand your point of view, and make you feel respected.

If you’ve mastered the art of small talk, then you’ve become an illuminator. You’re asking questions and showing empathy for the other person. You’ve set the stage for a deeper relationship. I’ll never forget David’s description:

Most of the book is about how great it feels when somebody sees you. I have spent four years asking people to tell me about a time when they felt seen and understood. And people’s eyes started to glow when they began to tell me about episodes in their lives when somebody took the time to really get to know them.

small talk women chatting

Playing the host

I admit that I still feel shy sometimes, especially at large gatherings. I’ve found it helpful to give myself a job at such events: Even when I’m a guest, I play the role of host, ensuring that everyone feels welcome.

At a recent Worth Media climate conference, for instance, we had 250 people at a speakers event. I took it upon myself to find people who weren’t talking to other people, spark up a conversation, and connect them with other people in the room.

I’ve come to love playing the role of host even if it makes me look like a whirling dervish. My wife, Marylou, jokes that as soon as I enter a room, I make a B-line to someone standing alone, or against the wall.

I’ve counseled my children and teams to do the same. I remind them that when you’re at an event and busy trying to make sure everyone else has a good time, you’ll forget about being shy.

All the best,
Jim

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Rediscovering the Magic of Church Beyond Easter & Christmas

Written by our Founder and CEO, the Celebrations Pulse letters aim to engage with our community. By welcoming your ideas and sharing your stories, we want to help you strengthen your relationships with the most important people in your life.

From the smallest chapel to the grandest cathedral, Christian churches around the world today are filled with people reaffirming their faith by celebrating Jesus’ resurrection. Pastors often describe Easter as one of the “standing room only” days, with Christmas being the other.

Those of you who attended probably couldn’t help but notice the diversity of people in the congregation, the warm atmosphere, and the fellowship. When you weren’t singing or praying, you were socializing. You likely felt welcome and part of something bigger than yourself.

Churches, of course, offer religious lessons, but they’re also a place of connection where you can meet new friends and reconnect with old ones. I saw this growing up when my parents spent hours taking the 10-minute walk home after church every Sunday.

easter church traditional service

Regardless of denomination or even religion, services are reminders of the role churches, temples, and mosques can play in our community beyond offering spiritual advice. With more than half of all Americans feeling lonely or isolated, places of worship can serve a role in reversing what experts call the loneliness epidemic.

Time to revisit church?

In January, I noted that overall church attendance – outside Easter and Christmas – has been falling in the United States. A Gallup study released just last week showed only three in 10 adults now attend religious services regularly (every week or almost every week), down 12 percentage points from two decades ago.

That Celebrations Pulse noted how the change aligns with the loss of other parts of our social infrastructure, like local bars, social clubs, physical offices, and more. At the same time, we’re spending more time “connected” to our phones and other screens.

I’m not the only one who has noticed the connection between rising loneliness and fraying social infrastructure. “I think the withdrawal of religion has had very negative effects,” New York Times columnist David Brooks told me in a recent Celebrations Chatter podcast. “Churches, synagogues, and mosques have something else in common: What the physical congregation offers.”

That’s a sense of belonging to a community. Besides services, many churches have book clubs, theater companies, spaghetti nights, coffee klatches, carnivals, and a host of other activities. It’s an opportunity for congregation members to come together, get to know each other, and develop relationships. And the low number of those attending services means fewer people are getting involved with the community that surrounds churches.

Feeling the loss of community

The response to January’s letter was overwhelming. Many community members shared stories of how their connection to church has changed over the years.

Carole told me about how she and her husband belonged to a church early in their 44-year marriage. They became involved in a ministry that helped people in Mexico and, later, Kenya. But over time, the ministry’s leadership changed. Carole and her family did not agree with the new path and felt excluded. Carole continues:

I still have faith in a loving God who is not controlling us like puppets but crying with us when we hurt. It is extremely lonely, not having a place to worship or a community to share or friends.

To me, stories like Carole’s suggest that it’s not just technology that’s affecting church attendance. Churches themselves need to be part of the solution to reverse the trend.

A new direction

A few years ago, a friend introduced me to Jim Bechtold, who was a marketing executive for consumer giant Procter & Gamble at the company’s headquarters in Cincinnati for over 20 years. In the 1990s, Jim and two marketing colleagues started a small Bible study group in suburban Cincinnati. 

The group quickly grew and started convening at a local junior high school auditorium. Then the three founders raised funds, purchased an abandoned retail supercenter, and built their first church, Crossroads Church, that could seat over 1,000 people.

easter church service small group

Jim and his partners used their marketing skills to inform local residents about what the church had to offer. Over the years, they built Crossroads Church into one of the fastestgrowing churches in the country. They currently have eight locations throughout Ohio and Kentucky.

Jim told me that Super Bowl Sunday is traditionally a very slow day at all churches, so he and his team had an idea. They took advantage of the day and created several events and activities that provided social interaction for all the church’s members. Jim said that instead of empty pews on the holiest day of the football season, their locations attracted nearly 6,000 people!

Beyond a sermon

After getting to know Jim, I realized pastors, in addition to the responsibility of being a good preacher and delivering a great homily, also have a social responsibility as welcoming hosts to the communities around their churches.

Crossroads’ methods might not work for everyone or every denomination, but pastors everywhere should try to take lessons from its success.

All the best,
Jim

Celebrating the Rituals of Easter

easter rituals eggs

Many families cherish Easter traditions that range from church rituals to longstanding family activities passed down through generations. In last week’s poll, nearly 30% of you identified attending services as your favorite part of Easter. It was followed by Easter dinner with family (20%), Easter basket treats (18%), brunch (18%), and Easter eggs (16%).

A number of you also shared inspiring stories. Here are just a few of the overwhelming number of responses.

Deb remembers visiting several churches of different denominations as she was growing up. In her hometown, Easter was truly a community event.

Each church hosted a night. There was a break in these services for years, but now we are back to having Holy Week services for six nights with churches from two denominations joining together to worship and celebrate. It is a beautiful collaboration.

Kay’s Easters started bright and early when she was young.

“We went to sunrise service and watched the sun come up over the mountains. When we got home, we put the ham in the oven and began searching for Easter baskets that were hidden by Mom and Dad. After that, we all ate great food together as a family and counted our blessings.”

Cindy grew up in a Chinese American household where she learned the traditions of Easter.

When introduced to the idea of dyed Easter eggs, my mother readily took to the tradition. As a child, I reveled in the pastel colors of the eggs. From classmates, I learned of the tradition of Easter egg hunts that further fired my enthusiasm for this new and unique Easter holiday. It was from a subsequent introduction to a Christian church that I learned of the true significance of Easter. What a revelation and life-changing event.

And El spreads the joy of Easter through her neighborhood.

One favorite Easter activity is to hang colorful plastic eggs that contain an Easter candy surprise on our yard’s Rose of Sharon tree. When anyone walks by, they are invited to take one or two Easter eggs for their enjoyment. The neighborhood children get a big kick out of this activity and their joy brings me happiness.

Thank you to everyone who took the time to share your favorite traditions with the community.

Can churches help solve the epidemic of loneliness?

Growing Dreams: Supporting People with Developmental Disabilities

Written by our Founder and CEO, the Celebrations Pulse letters aim to engage with our community. By welcoming your ideas and sharing your stories, we want to help you strengthen your relationships with the most important people in your life.

In 1987, President Ronald Reagan declared March as National Developmental Disabilities Awareness Month. The goal was to inspire individuals and businesses to support people with developmental disabilities so that they can achieve productive and fulfilling lives.

chris kevin jim mccann photo

My family understood the obstacles firsthand. My younger brother, Kevin, was born with a cognitive disability, and my parents devoted themselves to ensuring his happiness and integration into the community. I’ve written before about how they often rented a community center to host other families like ours so everyone could meet and socialize without stigma.

I often think about how much Mom and Dad worried about what would happen to Kevin once they were gone. Back then, it was common for adults with disabilities to end up in state-run institutions. Thanks to increased awareness, that outcome is far less likely today.

But challenges persist, especially around employment. That’s why in 2015, based on a suggestion from my friend Walter Stockton, my family and I started Smile Farms, a program that helps people with disabilities find meaningful work in the agricultural and hospitality industries. Kevin, along with thousands of others, is thriving in the program.

I’ve been fortunate to become friends with other families of children with disabilities. It’s inspiring to hear their stories of how they’ve overcome the challenges, and, at the same time, brought along other families to ensure a better and more equitable world for everyone.

An Amazing Mom’s advocacy

Rosemary Alfredo’s daughter, Collette Divitto, was born with Down’s syndrome, and she quickly realized that her daughter’s school wasn’t set up to teach her the life skills needed to compete in the workforce.

To overcome that, Rosemary partnered with educators to develop projects and lessons to help Collette develop confidence and self-esteem while she learned. When Collette was in high school, Rosemary worked with school administrators to build an individualized curriculum incorporating traditional learning and valuable life skills.

After Collette graduated from Clemson University’s LIFE program and moved to Boston, she applied for numerous jobs but was continually turned down because she wasn’t the “right fit” for the companies.

rosemary collette photo

That’s when Collette, who inherited determination from her mother, took matters into her own hands. With her mom’s assistance, she combined her life-long love of baking with business and launched Collettey’s Cookies, a profitable online bakery.

Collettey’s has now sold over 400,000 cookies to date and employs 15 people, several with disabilities. Collette travels around the country, sharing her success story and giving lots of credit to her Amazing Mom.

A dad opens doors at Walgreens

Randy Lewis, the former head of supply chain and logistics at Walgreens, is another hero parent. His son, Austin, was born with autism and inspired Randy to think about finding opportunities for people with disabilities.

Over 10 years, he developed a program at the pharmacy chain that has become the model for incorporating people with disabilities into the workforce. And it’s continued after Randy’s retirement: Today, more than 10% of the company’s logistics workforce comprises people with disabilities who perform the same jobs, earn the same pay, and are held to the same standards as other team members. Randy shares:

Everybody knows it works, and two of the distribution centers that have the highest percentage of people with disabilities are not coincidentally the highest performing ones. It’s a good thing to do for the employees, for their families, and in a business sense. And it’s a good thing to do for our shareholders and the bottom line.

Randy told me that Walgreens’ success gained the attention of other companies. Over the years, more than 500 have visited and attended a boot camp where managers learn details of the program.

Many big retailers, including Meijer, Lowe’s, and OfficeMax, have adopted the program. You can learn more about its success – and Randy’s book, No Greatness Without Goodness – on this week’s Celebrations Chatter podcast.

Celebrations Chatter graphic Randy Lewis

A positive outcome

It’s rare in the business world for competitors to band together, and that gesture of goodwill – and doing the right thing – touched Randy and Austin personally.

When Randy began the program at Walgreens, his family lived in the Chicago suburbs, nowhere near any of the company’s distribution centers. One day, Randy got a call from Rick Keyes, who is now CEO of grocery store retailer Meijer. 

He told me they are getting ready to build a distribution center on the Illinois border of Wisconsin, not far from where we live. Rick said that if he could get there, they had a job for Austin. He’s been working there now for nine years, and he has perfect attendance, so there is such a thing as serendipity.

These success stories show the world the power of people with disabilities. When they are given an opportunity to use their skills, they prosper. If you own a business, I hope this letter inspires you to reach out, connect with, and support people who are differently abled in your community.

All the best,
Jim

Celebrating the rituals of Easter

easter rituals photo cropped

Today is Palm Sunday, which marks the beginning of Holy Week, seven days of rituals that commemorate Jesus’ crucifixion and resurrection. For many, the week starts with today’s processions and distribution of blessed palms and continues with foot washing on Holy Thursday and visiting the stations of the cross on Good Friday.

All the rituals – whether rooted in thousands of years of history or in family tradition – help us renew connections with our faiths and each other. Easter serves as a reminder to reflect on the renewal of faith and its personal significance. It’s also a time to contemplate relationships and the people who hold importance in our lives.

I’d like to hear from you. What are some Easter traditions within your family, community, or church? Send them to me for a chance to be featured in a special Easter edition of the Celebrations Pulse next week and to be selected to win a basket of Easter treats from the 1-800-Flowers.com family of brands.

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Spring Forward!

Written by our Founder and CEO, the Celebrations Pulse letters aim to engage with our community. By welcoming your ideas and sharing your stories, we want to help you strengthen your relationships with the most important people in your life.

Happy St. Patrick’s Day!

Today is one of my favorite days of the year. Sure, I get to celebrate my Irish heritage (and enjoy my wife Marylou’s soda bread!), but, for me, St. Patrick’s Day has also always signified the unofficial start to spring.

Spring is all about new beginnings and transformations as it symbolizes starting fresh and starting over. After months of cold temperatures that often result in many of us feeling the winter blues, spring reawakens us and our surrounding environment, bringing everything back to life. This includes welcoming all the beautiful colors associated with the season.

It’s easy being green

Green and spring go together like corned beef and cabbage. It’s the color most adorned by revelers on St. Patrick’s Day. The tradition of wearing green in the United States on March 17 goes back to the 19th century, with the arrival of Irish immigrants who wanted to show pride in their homeland. National Geographic points out that the color became tied to St. Patrick’s Day due to Ireland’s green hills, shamrocks, flag, and mythical leprechauns.

The color also represents balance, serenity, and joy. Three words that the start of spring is all about, reminding us to re-engage with nature and tidy up our minds with a bit of “spring cleaning.”

Let’s have a garden party

March 19 is the first day of spring this year. It’s earlier than usual, which works to our benefit. The new season prompts us to get back to outdoor activities, like gardening. Many of us will be preparing our gardens during these upcoming weeks, and that includes Marylou, who has been tending to hers in our backyard for years. She grows both fruits and vegetables, including cucumbers, raspberries, tomatoes, and zucchinis, among other produce.

Marylou embraces the whole farm-to-table concept by growing many of the ingredients of the meals she prepares – and I happily assist her with both the cultivation and the cooking. She grew up in western Pennsylvania, where locals famously can fruits and vegetables in early fall to be used during winter, so Marylou’s garden is enjoyed all year round. She loves that garden, and it brings her – and me – so much happiness during the spring and summer.

“Spring cleaning” our mental health

Spring not only offers a chance to renew our connection with nature but also serves as a reminder to shake off the remnants of winter and prioritize our mental well-being.

One of the best ways to do that after months of hibernation and inclement weather is to get out of the house and connect with friends and neighbors. The arrival of spring gives us the chance to enjoy lots of outdoor activities that bring us together, including watching or participating in spring sports (I return to cheering on my beloved New York Mets), attending flower shows, or tending to community gardens in urban areas, which have been growing (pun intended!) in popularity in recent years.

Just thinking about all that is synonymous with spring makes me smile. Last year, we provided useful tips on how to achieve happiness. I thought it might be useful to share some of those tips, which are still relevant today. You can see the whole list here, but they include moving on Monday, talking on Tuesday, socializing on Saturday, and solitude on Sunday.

You can go one step further. Dr. Chloe Carmichael of our Connectivity Council has what she calls a “Psychological Check-Up.” It consists of three questions you can ask yourself to assess your mental health.

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It’s no coincidence that this upbeat day falls right around the start of spring, as our moods begin to brighten from those pesky winter blues. Let’s use this time to “spring clean” our mind, body, and spirit to fully enjoy the benefits of the coming days of sunshine and warmth that spring represents.

All the best,
Jim

Limericks
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Embrace Your Inner Leprechaun with St. Patrick’s Day Traditions

Written by our Founder and CEO, the Celebrations Pulse letters aim to engage with our community. By welcoming your ideas and sharing your stories, we want to help you strengthen your relationships with the most important people in your life.

Growing up in New York City, I lived in the heart of the American melting pot. There seemed to be a festival or parade celebrating the city’s nationalities and ethnicities nearly every weekend. It was a great way to meet new people and experience the cultures of my hometown.

Every year on March 17, it was my family’s turn, and this kid from Queens was always amazed at how many people turned out for the St. Patrick’s Day parade and related festivities. Regardless of the weather, a sea of people adorned in green joined the parade along Manhattan’s Fifth Avenue.

It felt like everyone claimed to have at least a few drops of Irish blood in them. They marched (or just walked – the parade’s rules were very flexible), sipped green-tinged beer, and enjoyed soda bread or corned beef and cabbage for dinner. More than a few added an “O” or a “Mc” prefix to their names, if only for the day.

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As a McCann, no extra letters were needed to identify my background. My Irish Catholic family embraced many of the rituals and traditions every day – and celebrated by everyone on March 17.

Today, the festivities are no longer limited to big cities like New York. Next weekend, families and communities from coast to coast – and around the globe – will be celebrating Irish heritage, rituals, and traditions.  

Digging deeper into my roots

Although my family always celebrated St. Patrick’s Day, I didn’t explore my own heritage until the 1990s when I started reading Irish America magazine. It helped people like me fill in the historical gaps and better understand the stories of my ancestors.

My interest (and my natural Irish gregariousness) eventually led me to connect with the publication’s founder, Patricia Harty. I’m lucky to now count her as a friend and credit her for encouraging me to track down some of the McCann family who still live on the Emerald Isle.

I was surprised to learn from Patricia that, in Ireland, St. Patrick’s Day used to be a quiet religious holiday that was capped off with a simple meal of bacon or ham. It didn’t become a giant party until Irish immigrants in the United States turned it into one. Now everyone is celebrating in Ireland too!

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St. Patrick’s Day traditions & rituals

I have several St. Patrick’s traditions. I always start the day by sending out a group text message to my friends that reads, “Top O’ the mornin’ to ye!” I’ve been doing this for years, and my friends all indulge me by responding properly, “And the balance of the day to you.”

When I’m in New York, I never miss the parade (which this year is taking place on Saturday because St. Patrick’s Day falls on the Sabbath). It’s the oldest (the first one was held in 1762) and largest St. Patrick’s Day parade in the world, with 150,000 people marching and 2 million spectators.

I have so many fond memories of the parade. My favorite happened in 2022 when my wife, Marylou, and I watched it from the steps of St. Patrick’s Cathedral as a guest of Cardinal Timothy Dolan and our good friend Ed O’Brien. It’s something I’ll never forget.

The other staple of the holiday is gladly indulging in Marylou’s famous Irish soda bread. It’s her own special recipe that purposely leaves out some key ingredients. She realized that mistake the first time she made it, but the result was surprisingly so good that we encouraged her to make it the same way every year, and she has never let us down. It took some coaxing, but Marylou agreed to allow me to share the recipe with all of you. Check out her recipe here.

st patricks day traditions soda bread

Another tradition is enjoying one of my favorite meals: traditional corned beef and cabbage, also made by Marylou. That, along with the soda bread certainly tests my willpower. It’s like Thanksgiving in March!

Embracing St. Patrick’s Day traditions

As the weekend approaches, I eagerly anticipate the familiar rituals and embrace that St. Patrick’s Day is not just a day on the calendar; it is a celebration of family, friendship, and the rich tapestry of cultural diversity that makes our communities thrive.

In the spirit of the holiday, I encourage everyone to experience the festivities, whether it’s attending a local parade, savoring traditional Irish fare, or simply sharing a hearty “Top O’ the mornin’ to ye!” text with friends.

May this St. Patrick’s Day be a joyful occasion for all, fostering connections, creating lasting memories, and celebrating the unique heritage that brings us together.

All the best,
Jim

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Still Checking In: Celebrating 4 Years of the Celebrations Pulse

Written by our Founder and CEO, the Celebrations Pulse letters aim to engage with our community. By welcoming your ideas and sharing your stories, we want to help you strengthen your relationships with the most important people in your life.

Four years ago, our country first felt the devastating effects of COVID-19. We had been reading the frightening news for months out of China, Italy, and other parts of the world. In March 2020, it was our turn.

Officials began mandating social distancing, closing schools, and shuttering businesses to slow the virus’ spread. We started to disconnect from our jobs, our communities, and everyone outside our immediate families. We were scared and confused.

Amid the personal anxiety, there was a great deal of business uncertainty. Stock markets plummeted. Companies laid off workers in droves. And nobody understood what the most serious pandemic in 100 years would mean for the economy.

An idea for staying connected

What was happening to you, our customers, was at the top of our minds. I challenged my team to find ways to strengthen our relationship with you during this unprecedented time. They came back with the suggestion that I should write you a letter.

It was no ordinary email you’d expect from an e-commerce company. Sent on March 20, 2020 – five days after our nation was put into lockdown – it was titled simply, “Checking in to See How You’re Doing,” and contained only information on how to get through this difficult time. The only sales pitch was for ideas on staying connected.

That marked the birth of the Celebrations Pulse, and the feedback from our community of customers was overwhelmingly positive. One of my favorites was from Crystal, a customer in Virginia:

I’ve gotten 10,000 inappropriate emails from companies trying to capitalize on COVID-19 and only ONE from a company titled “Checking in to See How You’re Doing” not trying to sell me one single thing. Thank you, 1-800-Flowers.com, for showing some humanity.”

We continued the letter in various forms throughout the pandemic, exploring topics like celebrating birthdays and other occasions while social distancing and how to cope with the loss of life many of us were experiencing.

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Expanding the Celebrations Pulse

COVID accelerated many trends that existed long before the pandemic, and these became tentpole topics for the Celebrations Pulse during the pandemic years and beyond. Many letters have focused on mental healthloneliness, the challenge of caregiving, and the friendship recession.

At the heart was a simple idea: All of us have a special superpower to connect with and lift other people. All it takes is reaching out by text, email, or in person. And the message can be as simple as, “Hi, how are you doing?”

Through the first year, I found myself turning to experts to help our community during this difficult time. These folks eventually became close friends. In February 2021, we made these advisers official by forming the “Connectivity Council,” to provide guidance.

The brainchild of 1-800-Flowers.com board member Larry Zarin, the council is made up of professional and highly respected psychologists like Dr. George EverlyDr. Chloe CarmichaelDr. Dan Willingham, and Dr. Joel Weinberger. Others included workplace expert Dr. Angela Jackson and mental health specialist Dr. Dan Cordaro, as well as sympathy experts Dr. Camelia ClarkeDr. Shoshana UngerleiderRebecca Soffer, and David Kessler.

The following year, as COVID finally began to recede, I launched the Celebrations Chatter podcast, which became an opportunity to dive deeper into Celebrations Pulse topics. Hard to believe I’ll be celebrating the 100th episode in a few short weeks!

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The most important voices

Of all the people interviewed or consulted for the letter, the most important voice in its success has been you, the 10 million members of our community.. Your feedback, ideas, and stories have fueled many of the letters week after week.

I’m especially inspired by the rituals and traditions you share around major and minor occasions, whether it’s Halloween, Christmas, birthday parties, or more somber occasions. What you share inspires me and, I hope, all the recipients of this letter.

Last week, I looked again at the very first letter. Its conclusion still works today: “Staying connected with others is one of the best things we can do for our well-being during these anxious times. At the end of this period – and it will eventually end – you will emerge with more, deeper, and better relationships.”

All the best,
Jim

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