Why We Celebrate Amazing Moms Every Day
Mothers shape our lives our communities and future generations through their enduring love, strength, and sacrifice.
May 11, 2025
Written by our Founder and Chairman, the Celebrations Pulse letters aim to engage with our community. By welcoming your ideas and sharing your stories, we want to help you strengthen your relationships with the most important people in your life.
Nearly 50 years ago, when I opened my first flower shop on Manhattan’s East Side, I had no idea how much I’d learn about flowers — and moms.
A large majority of customers, most of the year, were moms, doing what they do: thinking of everyone but themselves. Always with a story to share, they picked out gifts for teachers, friends, and neighbors. But, when Mother’s Day came around, everything flipped. Sons, daughters, and husbands poured in, ready to say thank you to moms with flowers (and stories) of their own.
Then it struck me: Why wait for a holiday to say what matters most? Why not make celebrating moms something we do all the time?
So, we decided as a business to focus on moms not just on Mother’s Day, but every day. It was the start of what we now call Amazing Moms. Behind the strategy is a simple idea: That every mom has a story worth sharing. And that by celebrating them through their stories, we inspire our families, our communities, and each other.
Today, those stories live on, not just in shops, but online, in emails, and on social feeds. The medium has evolved, but the heart of the storytelling hasn’t. These tales of love, resilience, sacrifice, and joy still inspire. And if you ask me, they’re more amazing than ever.
The quiet power of motherhood
We all know the role moms play: She’s the person who brought us into the world, cheered us on from the sidelines, stayed up late when we were sick, and celebrated when we succeeded. But motherhood is so much more than that.
Moms are the keepers of tradition, the shapers of character, and the anchors of community. Their love touches their children and ripples outward, influencing neighborhoods and future generations.
And each mom has a different story. Some are raising kids on their own. Some are grieving unimaginable losses. Others are blending families, changing careers, or stepping into caregiving roles they never expected. There are stepparents, foster moms, grandmothers, mentors, and neighbors caring for family and their community.
What ties them all together isn’t perfection but persistence. All of them show up with heart, humor, and a kind of resilience. Their quiet strength shows up day after day, often without recognition or thanks.
Our goal with Amazing Moms has always been simple: to remind people that behind every bouquet or gift is a deeper connection, a life story worth honoring. I hope readers will pause and reflect on the Amazing Moms in their lives.
A bouquet of Amazing Moms
This year, I received more Amazing Mom stories than ever from our Celebrations Pulse community, and every single one was a reminder of just how extraordinary moms can be.
You told me about moms working two jobs and still finding time to coach softball. Grandmothers stepping in to raise their grandchildren. Daughters who never imagined becoming mothers but embraced the role when life called. Women facing illness, caring for aging parents, launching businesses, and still managing to pack lunches before the sun rises.
Take Natalia, for example. Her story came to us from her mom, Adriana. Natalia didn’t plan on motherhood. But when two children needed a home, she didn’t hesitate. Today, she’s raising them with love while balancing school and work. Adriana wrote:
“She steps up to the plate when she doesn't have to and does it with so much pride. She’s a great mother, role model, and provider. I’m so proud to be her mother.”
Or Courtney, who shared a moving tribute to her late mom. She remembers not just her mother’s strength while battling cancer, but the enduring love she left behind.
“My mother was the epitome of strength, with a sassy sense of humor and courage. She left a hole in my life and in those who loved her. This and every Mother’s Day, she deserves her flowers.”
Then there’s Jennifer, a proud mom writing in about her daughter Marissa, who’s a working mom of two, a prominent member of her church, and someone who somehow still finds time to prepare meals for families in need.
“She’s a very supportive and loving wife, mom, professional, and church leader. And she’s also a great cook!”
A day — and a lifetime — of gratitude
As you think about the mothers in your life — past or present, near or far — I hope you’ll take a moment to honor them. Maybe you’ve already sent flowers. Maybe there’s a call or visit on the calendar. Or maybe it’s something quieter, like a memory, a smile, a feeling you can’t quite put into words.
And remember, while Mother’s Day comes once a year, motherhood happens every day. It’s in the bedtime stories read through tired eyes, the whispered prayers, the spontaneous hugs, and the laughter passed down like heirlooms.
To every mom reading this: Happy Mother’s Day. You do deserve your flowers — not just today, but every day.
All the best,
Jim
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AUTHOR
Jim McCann is the founder, CEO, and chairman of 1-800-FLOWERS.COM, Inc. as well as a business leader, author, and philanthropist with a passion for helping people deliver smiles. Devoted to helping others, he also founded Smile Farms, a 501(c)3 organization that provides meaningful jobs in agricultural settings to young adults and adults with developmental disabilities.
