Local Florist Corner

Petal Talk Chats With Sarah Annunziato

October 23, 2017

In order to learn about the creative minds behind our handcrafted arrangements, we interviewed Sarah Annunziato who is featured in our Local Artisan Collection. From the daily life as a florist to some of the inspiration behind her arrangements, Sarah talks about her favorite holidays, arrangements, her family & more!

flower skull halloween arrangementHow did you get into the flower business and what do you love best about being a florist?

When I was in my sophomore year of high school a bunch of my friends and I got an after school job at a local florist near our high school. I started out by sweeping the floors and learning to answer the phones and process the flowers that came in. I stayed at that same local shop quickly picking up being able to talk with and help customers and learned to design simple floral arrangements, which after sticking with it for a while developing into lead designer and store manager. My friends all went off to college on different career paths as I stayed behind in my home town and continued to work at that same shop part time while I attended a local college for graphic design and digital photography, when half way through the semester I realized how bored I was during the classes and how I couldn’t wait to get back to the flower shop because it was my happy place. Which eventually lead to me leaving school and working full time and taking over the day to day management of the flower shop. I stayed there for years until I moved to New Jersey and quickly found a new flower shop and made new friends and made connections with new customers and gained more insight to different design styles from my co-workers there. I worked at three flower shops in New Jersey over 8 years and then decided to move to Florida, again quickly finding a local flower shop to make my “home” in successfully. I felt so passionate about talking to customers and hearing their stories and laughing with them or crying with them. I fell in love with my career at an early age and here 17 years later, I’m back home in New York, and I still love to learn new design techniques and learn new things every day. There’s a saying “It’s a beautiful thing when a career and a passion come together” and I couldn’t be happier doing what I do every day. Continue Reading…

Floral Occasions & Holidays

Memorial Day History & Floral Traditions

May 25, 2017
Memorial Day - Salute to the Troops

Memorial Day - Salute to the TroopsMemorial Day 2017 is on Monday, May 29th, 2017.

Memorial Day is a federal holiday that is observed each year on the final Monday of May. The history of Memorial Day goes all the way back to the Civil War. The purpose of the day was to remember the fallen Union soldiers. Southern women and school children decorated Confederate graves with flowers during and after the war; however, each region designated a different date for Memorial Day.

By the 20th century, Memorial Day was extended to honor all American soldiers that have died at war. The tradition of decorating the graves of soldiers who have died for our country continues today. All around the United States, floral arrangements are used as decorations for Memorial Day. Many families preserve the history of Memorial Day by having personal celebrations to recognize the soldiers that have given their lives for their country’s principles. Continue Reading…

Local Florist Corner

Petal Talk Chats with Stafford, VA Florist, Develyn Reed

March 27, 2017

Florist Develyn Reed posing with floral arrangement

How did you get into the flower business and what do you love best about being a florist?

I’ve only been in the floral business for about 6 years. My in-laws own Achara Florist, and needed someone to work in the gift part of the store. Once I started working with some of the amazing designers, I began to design a little bit myself. I found that I love creating beautiful flower arrangements…and the rest is history!

What are your favorite flowers?

Gosh, I love them all! There are too many to count. But if I had to name a few, they would have to be peonies, hydrangeas and stock. Peonies smell incredible and are just so beautiful. They take center stage in whatever you put them in. Hydrangeas are nice, big gorgeous flowers that I love to use in wedding work. They make bridal bouquets nice and full, and they go with other flowers so well. Stock is another one of my favorites because it comes in all different colors, and has a wonderful fragrance and big, thick blooms that are stunning in everything. Continue Reading…


Cirque du Soleil #MakeYourLoveBloom Sweepstakes | Petal Talk

February 12, 2017

You have two chances to enter a trip to Las Vegas to see Cirque du Soleil:

(1) For your first chance simply fill out the form via this link.
(2) For your second chance, submit a selfie of you and your significant other on Facebook, Instagram, or Twitter and tag using the hash tags #MakeYourLoveBloom and #sweepstakes.

This sweepstakes begins on 2/13/17 at 12:01 a.m. PST and ends on 2/17/17 at 11:59 p.m. PST.

Three Grand Prize Winners:
Win a trip to Las Vegas Plus a Pair of Tickets for Any Las Vegas Cirque du Soleil Show

Three Runner’s Up:
One Year of Flowers

Three Third Place Winners:
$50 Savings Passes

Floral Occasions & Holidays

All About Hanukkah

December 7, 2016

What is Hanukkah?

Hanukkah is an eight-day religious holiday celebrated by people of the Jewish faith. Each year in mid-December, Jews all over the world celebrate the Festival of Lights which commemorates a Jewish victory over the Greeks 2000 years ago. In 165 BCE, when the Jews came to rededicate the Temple they had reclaimed, they found only one small flask of oil with which to light their Menorah, or lamp. This flask contained enough oil to last for just one day, yet the lamp burned for eight days, the same exact amount of time it takes to completely prepare the sacred oil for a new ceremony. This is considered the miracle of Hanukkah.

What is Hanukkah and how is it celebrated?

Hanukkah Traditions

The Menorah During the festival of Hanukkah, menorahs are lit for eight days to commemorate each night the original lamp burned. There are nine candles on the menorah, one for each night and one in the center, which is used to light the others. Each evening, families gather at nightfall to rekindle menorah flames, rededicate themselves to their faith, and to share in the festive meals. Blessings are sung as the candles are lit. Continue Reading…

Floral Occasions & Holidays

9 Holiday Survival Tips

November 23, 2016

It’s the most wonderful time of the year…isn’t it? But in reality, all that running and shopping and wrapping and cooking can wear you down. We want you to enjoy this season and we’ve put together nine great ways to not only survive—but thrive—this holiday season!

couple-holiday-shopping-gift-wrap Continue Reading…

Local Florist Corner

Petal Talk Chats With Gresham, OR Florist Wendell Cook

September 29, 2016

1-800-flowers-nancys-florist-wendell-cookHow did you get into the flower business and what do you love best about being a florist?

Growing up, I had a great interest in art and music. I attended the Stockbridge School of Agriculture, completing a two-year course featuring floral design and horticulture. After graduating with an associate’s degree, I was immediately hired at a large florist shop and enjoyed designing.

What are your favorite flowers?

Snapdragons, alstroemeria and Hawaiian tropicals – anthuriums & ginger

Can you tell us a little bit about Gresham / what is your favorite thing about living there?

Gresham has a population of approximately 105,000 and is the fourth largest city in Oregon. Despite its size, it has many small town features that locals enjoy such as the Teddy Bear parade, art shows, car shows and music in the park. Gresham has a very active Chamber of Commerce and many shopping opportunities, limiting the need to go out of town to shop. The weather is very favorable—we may have occasional rain, but we don’t have to shovel it!florist-holding-flower-basket-arrangement Continue Reading…