History of Singles’ Day

Singles’ Day began at Nanjing University in China. It was initially called “Bachelor’s Day” since it started out with only young men celebrating the occasion, however, it is now celebrated by both genders. The holiday is celebrated on November 11th (11/11) because of the four single “ones,” and the Chinese name of the holiday, “Guanggun Jie,” appropriately translates to “bare sticks holiday.” The occasion started in the 1990s and has been spread throughout China and beyond. It was created to help stop the negative connotation surrounding the idea of being single, especially in universities. The holiday is celebrated with fun, uplifting activities to enjoy the fun of being single!

How to Celebrate Singles’ Day

A Night on the Town Dancing and Singing Karaoke

What better way is there to meet new people and enjoy your single life more than singing your heart out and dancing the night away? We couldn’t think of any either, which is why Singles’ Day often involves parties and karaoke!

Singing Karaoke for Singles Day

Blind Date Parties

Another fun Singles’ Day party idea are “Blind Date” parties. Even though the occasion is celebrating your single self, the holiday is often used as an excuse to meet new people and find a potential partner. Blind Date parties are popular as a way to meet new people and potentially say goodbye to single life.

Buy a Gift for Yourself on Singles’ Day!

What better way to show self appreciation than buying a gift for yourself!? In addition to partying in honor of single life, it is also traditional to buy yourself something to show how much you love YOU! With that said, retail stores (both online and offline), have Singles’ Day deals and steals.

Shopping on Mobile & In Stores

In addition to Singles’ Day being a holiday to buy gifts for you, it also has become a big shopping day for singles buying their new potential suitors gifts, and for couples to express how thankful they are for their special “one.”

Popular gifts for Singles’ Day can include everything from perfume and clothing, to flowers and cookies, and more of your (or their) favorite things!

Woman Buying Flowers for Herself

In recent years, Singles’ Day sales in China has outgrown Black Friday AND Cyber Monday sales in the U.S. and has become the world’s largest online shopping day.

Singles’ Day Even Has It’s Own Treat: Youtiao

If you’re someone with food always on the brain, don’t worry, we didn’t forget about you! The food of choice for Singles’ Day is called “Youtiao,” which are deep-fried dough sticks which represent the “ones” in 11/11. They’re very similar to doughnuts in the United States. Youtiao are traditionally served in fours for the four ones in November 11th.

Youtiao for Singles' Day


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