Daily Archives

July 20, 2012

Inside the 1800Flowers Offices, INTERNal Perspective

INTERNal Perspective: Marketing Intern Chelsea Ripp | Petal Talk

July 20, 2012

You may recognize the author of our second INTERNal Perspective blog entry. Already famous for her many amazing “Petal Talk” posts, Interactive Marketing Intern Chelsea Ripp gives her insights from an inside view of interning at 1-800-FLOWERS.COM in her own words:

Marketing Intern Chelsea RippMy name is Chelsea Ripp and I am a Marketing and Graphic Design double major at the University of Notre Dame, home of the Fighting Irish. My passion for both the creative and analytical part of business has brought me to 1-800-FLOWERS.COM this summer, interning with the search engine optimization (SEO) team. I was welcomed with open arms and instantly immersed into the company’s flowering culture (pun intended!) I have learned everything from SEO and SEM tactics, the elements of a good online advertisement, the difference between a paid and unpaid search, the crazy world of social media marketing and affiliate business. The skills and knowledge that I have obtained during my time at the company has been invaluable and I’m sure will benefit my career! Continue Reading…


How To Host A Wine Tasting Party

July 20, 2012

Not too long ago, I was asked to put together an elegant wine tasting event. It was such a treat to design a party with the sole purpose of saying “Thank You” to some of our local 1-800-FLOWERS customers!

I quickly got to work, planning and designing. The results, I must say, were spectacular! The theme naturally took on the feeling of a relaxing, sunny afternoon in Napa Valley. Needless to say I was very happy that I was asked to host a wine tasting party.  Even on short notice, I was able to collect a number of unique pieces that could be repurposed to fit the theme perfectly. Most of the items used throughout the space were pieces I had collected on vacation, received as gifts, or picked up at yard sales.


Many of the materials, like the soda crate and barrel, came from flea markets that I love to frequent throughout New England!wine-garden

In addition to the props and fabrics, food was also used to tie in color and theme. Grapes, for example, made a great accent to the room décor by incorporating them into an arrangement.


To enhance the vineyard feeling of the evening, I used wine corks as filler in the bottom of a clear vase. Simple, elegant and eco-friendly!


One of my favorite elements of the evening were the “wine corsages” that were created as decorative accents to some of our favorite bottles of wine.


Along the same lines, ceramic baskets were used instead of ice buckets to chill the white wines. Flowers, like roses, carnations and hydrangeas, were arranged to decorate the wine baskets and make them more appealing.


The more fun you have with putting all the elements together, the better it will turn out. I had so much fun putting all the pieces together — I even hired a musician to play for the duration of the party to add warmth and ambiance to the room! Sometimes it’s the smallest detail that completes a party.