The Value of Friendship

Written by our Founder and CEO, our Celebrations Pulse Sunday Letters aim to engage with our community. From sharing stories to welcoming your ideas, we want to help you to express, connect, and celebrate the important people in your life.

Staying Connected Now Is More Important Than Ever

Whether times are good, bad, or anywhere in between, a true friend always makes experiences better. But, these days, to create and nurture a friendship can be challenging with less opportunities for physical contact.

We spoke recently with Dr. George Everly, a psychologist who serves on the faculties of the Johns Hopkins School of Medicine and the Johns Hopkins Bloomberg School of Public Health. We are such fans of Dr. Everly and the important work he is doing. He shared a profound insight: We all talk about social distancing, but we should be talking about physical distancing instead. Dr. Everly conveyed that although we want to avoid close contact with others from a physical distance perspective, this does not mean shrinking our social networks and sacrificing social interactions — especially those of us who may already be lonely.

Value of Friendship

Find a COVID buddy to share your experiences

In a recent Psychology Today article, Dr. Everly recommends to find a “COVID buddy,” a friend, neighbor, family member, or co-worker that we trust, share experiences, and convey our feelings. Dr. Everly points to research that shows that the support of others is the most significant factor to ensure an individual’s personal resilience and success.

If you want to be an effective COVID buddy yourself, consider developing your psychological first aid skills. Dr. Everly co-authored The Johns Hopkins Guide to Psychological First Aid, which teaches both everyday people and medical professionals how to mitigate the effects of acute stress and trauma and help those in crisis better cope with adversity — something of value to all of us.

Prioritizing our children’s development

It’s also critical for young people to maintain relationships with their friends. Dr. Daniel Willingham Professor of Psychology at the University of Virginia, shared his thoughts in a recent Washington Post article on the importance of helping kids navigate the challenges of COVID by helping shape their experiences and memories.

For his three teenagers, he writes, he wants to “minimize bitterness about the restrictions on our lives and maximize gratitude for our health and well-being.”

In speaking with Dr. Willingham, he noted that he and his family take stock each day of what they’re grateful for and try to focus on new family traditions, instead of focusing only on the traditions that are ‘on pause.’

We were discussing our conversations with Dr. Everly and Dr. Willingham with Robert Tas, our Chief Growth Officer, who was thinking about his own child’s growth and development during these challenging times. Robert shared that the other morning he woke up at 5AM to exercise and was surprised to see his son up that early. His son said he was up early to connect with his friends via a video chat. Robert’s son is on video calls all day for school and doesn’t have enough time to socialize. Robert was torn- – he doesn’t want his son on a computer 15 hrs a day but he also wants his child to be able to socialize and connect with his friends.

We’ve been hearing about others experiencing similar challenges and questions about their children. Based on your feedback, we are thinking about hosting an upcoming event to discuss COVID’s impact on children. Let us know if this would be of interest to you: EMAIL US

Many people of all ages are feeling alone these days. The mental and physical health of our community is, and will remain a priority, demonstrated in part by our Connection Communities, which we developed in partnership with the peer-to-peer support app, Wisdo. In fact, in October we saw the Loneliness Community’s page views increase almost 120% as compared to in September.

We hope these ideas and advice may provide inspiration and directions for you. We’re grateful for our relationship with you.

Have a great week and stay safe,

Jim and Chris

P.S. In an #Aftershock column published in @Worth Media last week, Jim explores the emotional toll of COVID and how we can focus on our collective mental health this holiday season.

P.P.S. We encouraged you to remember and support your employers on Boss’s Day earlier this month, and you were paying attention! Boss’s Day orders for delivery to a business address were down from last year, as expected, but orders for delivery to a residence were up 350%, with an increase overall from last year. We bet you made someone’s day with your thoughtfulness, and we’re happy we could be a part of that.

Creating Connections and Making Necessary Changes

Our Sunday letters are direct from our Chairman and CEO and aim to provide a message of hope and inspiration. We share the best stories that show how others aim to express, connect and celebrate the people most important to them during these trying times.

We wanted to share some important things we are working on, to solve real-life problems that impact all of us. It’s been on our minds recently as we get closer to the holidays, and as this challenging year comes to an end.

Creating real human connections

Each October, we celebrate National Disability Employment Awareness Month, recognizing the many accomplishments of people with disabilities who are in our nation’s workforce. In the past, we talked about Smile Farms, a non-profit we founded to create meaningful work opportunities in agricultural settings for individuals who are differently abled. We are so proud of the work Smile Farms does to create these jobs and for the positive impact it has on our community, team members and our families.

It’s been such an important area for us to make a meaningful impact and provide pathways. While our company is about expressions and sharing of celebrations, maybe the most important thing we can do is to positively impact the world around us. The real beneficiary of an organization like this is the people who support it, as they are helping a worthy and important cause.

And now more than ever, the pandemic we’ve all experienced has both created and magnified many challenges in today’s world. But together, we can impact necessary change.

Growing up hungry is a reality for many

As we head into the holiday season, we’ve launched a very special philanthropic effort with No Kid Hungry to help ensure children have access to the food they need. Because of the pandemic, one in four children could face hunger this year, according to No Kid Hungry. That is unacceptable and it is incumbent upon all of us to do something about this.

No Kid Hungry is working hard to make sure children are fed during this health crisis and beyond. You can help. When you shop our Season of Sharing holiday gift collection now through December 24, 1-800-FLOWERS.COM, Inc. will donate 20% of the net proceeds* from each gift purchased to No Kid Hungry. For every dollar No Kid Hungry receives, it can provide up to 10 meals to children in need.**

There are so many challenges we face as a society. We are committed to helping alleviate hunger in this country, amplifying this issue and being part of the solution. Look for more information and content on this important cause, coming soon.

Prioritizing the mental health of our communities

Another challenge on our mind is mental health. As you know, the loneliness epidemic and the collective mental health consequences of the coronavirus pandemic are on our minds. While we’ve recently launched our Connection Communities, we are looking to do more, to help more, where possible.

Finally, a few weeks ago we talked about our concerns about the overall climate in which we are living and the psychological challenges we as a society face given the pandemic and its aftershocks.

Many of the activities we have come to expect during Fall are on hold, and as the days get shorter, and the temperatures fall, we are concerned about the mental health of our communities. We fleshed this out further in Worth, if you have an interest in learning more.

Jim and Chris

*The company will donate 20% of the net proceeds from each gift purchased from the collection to No Kid Hungry, with a minimum commitment of $50,000. “Net Proceeds” shall be defined as the gross sales price of the product less any and all taxes, service charges, shipping and handling charges, discounts, gift certificates, promotional gift certificates, promotional offers (e.g. airline miles, points, e-money, etc.) credits, rebates, chargebacks, refunds, credit card processing fees and gift certificate cancellations. Products in the “Season of Sharing” collection benefitting No Kid Hungry are not eligible for discounts or combinable with offers. Void where prohibited.

**$1 can provide up to 10 meals. Meal equivalency varies during COVID-19 relief. Learn more at NoKidHungry.org/OneDollar.

Celebrations community trends

P.S. Part 2 of Jim’s conversation with #Jolty, a new podcast from friends Faith Popcorn, Adam Hanft and @Maggy Wilkinson is now live. In this episode, titled the “Connection Crisis,” we talked about the epidemic of loneliness created by the pandemic, and why it’s important for companies and brands to pay attention to this problem. Listen here.

P.P.S. We were lucky enough to share the virtual stage at Techonomy’s The Health + Wealth of America on Thursday. We discussed leading through challenging times and all the difficulty, as well as opportunity for growth, that it affords.

The Positive Effects of Nature on Your Well-Being

Our Sunday letters are direct from our Chairman and CEO and aim to provide a message of hope and inspiration. We share the best stories that show how others aim to express, connect and celebrate the people most important to them during these trying times.

Nature on Well-Being

The role of business leaders is changing, and, frankly, has been for a while. Often we are asked to opine, and have a point of view on, the issues of the day. We were recently asked by Juliet Scott-Croxford, CEO of Worth, about how we feel about the pandemic and where things are heading for the world, business and everyday life as we once knew it.

Kristina Libby Red Flowers

Six months after COVID-19 erupted, we feel very differently about the virus and its impact on us, our businesses, our societies, our culture and our families. In the very beginning, many of our fears and concerns were primal. We wondered: Would our loved ones, friends, and family have access to food and medical care? Today, healthcare access and the treatment modality are better, and there are vaccine options on the horizon. There have been recent discoveries about what the virus does to our body and how we can avoid exposure with simple and effective methods like hand washing and wearing masks. By this time next year, we hope this pandemic will be in the rear view mirror. Having this timeline will help us to better understand, and cope with, the unknown.

In the meantime, many of us are adjusting, and then readjusting, to an ever-changing new reality. Developing new routines, combined with the normal stressors of everyday life, can cause challenges for one’s physical and mental well-being.

Clear your head

Self-care is especially important when so much of our lives, which were once held together by specific routines, are so significantly changed. As fall continues, there is no better way to rejuvenate your mind and body than by taking a trip outside. But don’t just take our word for it, listen to others too.

There is no better prescription than getting families into the wilderness to combat the anxieties of our present time.

Dr. Sarah Crocke, co-director at Dartmouth-Hitchcock’s Emergency Medicine Student Education in New Hampshire

Clearing one’s head while being outside in fresh air can do wonders for your well-being. It also allows you to spend some quality time with family and friends.

But don’t be frightened if you’re not the most seasoned hiker. Easy-to-moderate hikes or walks around the neighborhood are always a great idea. We like to listen to podcasts on our walks. Some of our favorites include NYU Stern School of Business Professor Scott Galloway’s The Prof G Show and our friend and Board Member Adam Hanft’s podcast, Jolty, which is put on with another friend, Faith Popcorn.

Reaping the benefits of plants

If you cannot easily get somewhere outside, why not bring the outdoors to you? Filling your home or apartment with plants is not only aesthetically pleasing but healthy as well. We recently created a series of articles that reinforce these attributes, including one called Rooted in Happiness and another called Plant Parenting 101 that focuses on the physical, emotional, and mental benefits of plants. The health benefits of plants are truly remarkable. From reducing carbon dioxide levels to increasing productivity levels, plants can dramatically improve your well-being. Many of you are continuing to make efforts to improve your home and space with plants.

This week, we expanded The Plant Shop at 1-800-Flowers.com with new products, resources, and tips for our plant parents.

Care for your mental well-being

Finally, we’d like to acknowledge that World Mental Health Day is October 10th. The World Federation of Mental Health created the day to advocate for mental health as a whole and to eradicate the stigmas surrounding mental health. This is a topic we place a great emphasis on, and we hope this day can serve as a reminder to actively check in on your mental health and to reach out to family and loved ones to make sure they’re doing alright.

Whether you choose to take a walk in the woods, bring the outdoors in with plants, or simply talk to a close friend, we all must be sure to care for the mental well-being of ourselves, and those in our lives, during these particularly turbulent times.

All the best,
Jim and Chris

P.S. We partnered with Wisdo to build Connection Communities for those who would like to share their thoughts or experiences with people who have gone through similar events. We hope you find connecting to others by sharing and receiving guidance to be beneficial.

Getting Organized

Many people are spending more time at home than they typically would during the warm summer months. Some have even taken this extra time to “nest.” The term, typically associated with expectant parents, describes the process of getting a home ready for a new child; however, in the context of our current pandemic, it has taken on an entirely new meaning. Families are working to make their spaces more special.

Make Your Space Work for You

At the beginning of summer, we wrote about our suggestion to use this time at home to turn your attention to home-improvement projects you just couldn’t get to before. We shared examples like focusing on your interior space by trying some new decorating touches that make your space work for you or turning your backyard into a paradise by taking up gardening. According to a survey by Scott’s Miracle-Gro, because of COVID-19, over half of the country has turned to gardening, while another 20 percent indicated they plan to test their green thumb.

Getting Organized

The recent surge of those looking to try their hand in gardening extends to people bringing nature indoors through houseplants. We are proud that last fall, Jim’s son James and team member Melissa Owen led the launch of our new brand, plants.com, which has seen success, due in part to people spending more time at home. Using plants as home décor also has functional benefits. Plants naturally help purify the air and have been proven to provide a calming effect, something we can all use in these more stressful times.

Whether through greenery or renovations, if you haven’t spruced up your space yet, now may be the time. How can you make your home feel more special or suited to your current needs? Small changes, such as purchasing a desk organizer or rearranging furniture, can make a difference. We share below a few articles with great home-project ideas and stories that struck a chord:

The great decluttering of 2020: The pandemic has inspired a cleanout of American homes.

21 easy home projects to tackle while you’re hunkered down

Stuck at Home, and Seeing Home With New Clarity

That ‘Home Office’ of Yours? It Needs an Upgrade

Enjoy the Comfort of Your Own Home

It’s always a good idea to try to turn lemons into lemonade, especially during these times, so we are considering how we use our time, efforts or how we evaluate customer needs and experiences. Worth features a story on how our team and Alice’s Table partnered to quickly pivot floral arranging events from in-person to virtual during these unprecedented times. We’re looking forward to further developing this relationship and using this platform to help you connect with experiences around Smile Farms and some of our other brands.

This is a great reminder that this extended time at home is the perfect opportunity to learn new skills or take part in fun activities. In addition to our interactive floral arranging workshops with Alice’s Table, Business Insider also recommends other virtual options for food and travel experiences, including online tours, workshops, tastings and cooking classes, all of which you can enjoy from home. These are a fun way to enjoy some virtual time with friends and family.

We hope you’ve been able to stay close with your family and friends during this time — whether safely in person, by phone, or online — and that you have been able to make your house feel a bit more like a home, through cooking, gardening, or exploring other interests and projects around the house.

All the best,
Jim & Chris

Getting Back to Community

Typically, the Fourth of July is a time of celebration. A time when we all head to the store to stock up on burgers and hot dogs, charcoal and sparklers, and everything in between. It’s a time when we call our families and loved ones, coordinate on who’s bringing what, and double-check that Grandma is making her famous apple pie.

As we continue to navigate reopening measures, we’re entering a new world that will be different from how we’ve lived previously.

Forging a New Set of Traditions

Just as we’re experiencing a different kind of summer, this, too, will be a different kind of Independence Day. While we could choose to focus on what we’ll be missing this year, instead, we plan on embracing a new kind of Fourth of July where we forge a new set of traditions.

While the backyard barbecue will be a little smaller with just our immediate family members, technology can keep us connected to our usual guests.

Getting Back to Community

Additionally, so many of our team members noted how they planned to thank those essential workers that worked – and continue to work – tirelessly throughout this pandemic. Your local grocery store clerk, delivery driver, doctor, nurse, schoolteacher – all of them deserve our gratitude. We join our team in thanking our #localheroes.

Community

We asked some of our team members how they’ll be enjoying this year’s different July Fourth and were delighted to hear how families were at the center of most plans. Shawn from the Digital Marketing team at Harry and David, said he’ll be spending the holiday at the beach with friends, while practicing social distancing, and reflecting on how grateful they are to have each other through these unprecedented times.

Katie, a senior graphic designer for Cheryl’s Cookies, instead opted to head into nature for Independence Day. She’s excited to spend her social distanced getaway hiking, kayaking, and exploring the great outdoors with her husband. Share Your Story

Embrace the Differences

While relaxing this weekend, we hope you take a moment to read our friend, advisor, and Board Member, Adam Hanft’s new column that explores interesting activities and things that have kept him busy during quarantine.

We would also like to take this opportunity to thank Len Elmore for speaking to our team this week. Len is our longest standing Board Member and an expert on matters of race relations. We were deeply moved by his words and continue to be inspired working alongside him.

Like so many milestones this year, the Fourth of July will certainly be different than in prior years. We urge everyone to make it memorable and to embrace those differences so that we treasure this quality time with our loved ones and friends. While we might miss crowds and parades, ultimately, the only thing that truly matters through it all are our friends and family.

Wishing you a safe and happy Fourth,
Jim and Chris

How to Stay Connected with the Seniors in Your Life

An Interview with Senior Blog Writer
& Floral Expert Jerry Rosalia

Jerry Rosalia

At 88-years-young, our Blog Writer & Floral Expert, Jerry Rosalia, is the kind of guy who looks at the glass half-full. During this time of social distancing, Jerry has been finding ways to stay safely connected with family and friends (including fellow seniors), as well as finding valuable ways to spend his time. With Jerry’s positive outlook on life, we decided to ask him for helpful tips that may be useful to fellow seniors, or family and friends of seniors who are looking to reach out.

What’s the best way to spend your time while quarantined?

Get your gloves, mask, walking shoes, and weather permitting, and take a walk! The sun and its vitamin D is anti-viral. And if none of it works, we all need the exercise!

How are you staying connected with family and friends?

My family meets twice a week on Zoom (which is very much like FaceTime).  We “meet” with the entire family with everyone from Long Island, New York, to my great grandchildren whose daddy is a Marine in California. It was the first time the group got together when we weren’t eating.

Is there anything you wish friends and family were doing that they are not?

We seniors have friends who are ill, live alone, etc. So, make their day and give them a call. You will hear a smile in their voices. In a day or so, you may even get a call back.

Continue reading How to Stay Connected with the Seniors in Your Life
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