Birthdays by the Numbers

Why Every Birthday Is Special

We all have a birthday. Everyone we love has a birthday. It’s the celebration of another year of life and everything that’s been accomplished.

But have you ever wondered how all those birthdays stack up? What days are the most common? And what are the most popular gifts and messages? It’s time to find all this and more as we explore Birthdays by the Numbers, a collection of birthday stats and trends.

Lots of Cake

Every day, nearly 17.7 million people around the world celebrate their birthdays. To bake each person a traditional birthday cake, you would need…1

over 70 million eggs & 35 million cups of sugar.

If this were done every day for a year, enough cakes would be made to circle the Earth almost 37 times.

Slice it up and that’s over 58 billion pieces of cake!

The Biggest Birthday Month…


is the most common birth date on the planet!


is the second most common birth date.2

Offline vs. Online Messages


Birthday Gift Planning

How organized are you when it comes to ordering birthday gifts?

53% of people buy birthday gifts a week before.

20% purchase a month before.

14% the day before.

9% on the day of the birthday

4% a few months in advance.7

The most popular day to buy birthday gifts is:


The least popular day to buy birthday gifts is:


What do parents spend
on their children’s presents?8

What do parents spend on their children’s birthday parties?9

What do people spend on their friends birthdays?

Birthday Dreams

What people actually want on their special day…

Social media










It’s not all about the gifts? What you say matters, too. Here are some of the most popular birthday picks from our database of gift messages.

Here’s to hoping all your birthday wishes come true!

I hope your birthday is filled with smiles, love, and laughter!

Wish I could be there with you to celebrate. Happy Birthday!

Happy birthday to you! Enjoy your special day…you deserve it!

Happy Birthday! I hope you know how special you are and how deeply you are cared for.

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make every birthday special


Matt Fordahl serves as the managing editor of 1-800-Flowers’ Content Studio. In this role, he oversees content production, strategy, and operations for our family of brands, including 1-800-Flowers, Harry & David, and others. Previously, he was editorial director of The New York Times’ T Brand Studio, where he developed content campaigns for Procter & Gamble, HP, Philips, the Gates Foundation and many other global brands. Earlier, he was a journalist at The Associated Press in Chicago, Los Angeles, San Jose, and New York, where he oversaw global technology coverage.

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