Let’s Talk Turkey: A Full Serving of Little-Known Facts About Thanksgiving

There’s more to major holidays than just a day off from work. Our series “Holidays 101″shares how these festive days came to be, the foods associated with them, and the peculiar ways to celebrate. Here are five facts about Thanksgiving you may not have known.

1. Snoods of the chicken-peacock

Meleagris gallopavo — the latter part of which roughly translates to “chicken-peacock” — is the American wild turkey’s zoological name. According to linguist Mario Pei, the name “turkey” likely originated from Europeans new to North America mistaking the fowl for a species that Turkish merchants had sold overseas. Male turkeys were eventually deemed “gobblers,” based on the sound of their mating call to “hens,” or female turkeys.

facts about thanksgiving with a live turkey.

Wild turkeys have faces that are distinct, colorful, and — let’s face it — a bit unsightly. The fleshy red strand that hangs above a turkey’s bill is called a snood. While both sexes have these appendages, the Journal of Avian Biology found that gobblers with longer snoods are not only healthier in general but more desirable to hens, and likely to beat short-snooded gobblers in mating challenges. Guess size does matter.

Well-built turkeys have some famous admirers as well. According to Smithsonian, Benjamin Franklin, while helping determine our national symbol, called a bald eagle a less “respectable bird” than a turkey.

2. Trick-or-treat’s-giving

Halloween wasn’t always America’s candy-seeking holiday. In late November 1897, the Los Angeles Times first wrote of children dressed as wild animals and politicians roaming the streets on Thanksgiving soliciting sweets and coins from strangers. The practice grew and spread east, and by 1909 The New York Tribune reported swarms of kids doing the same while dressed in “old clothes, many sizes too large.” That earned Thanksgiving the nickname “Ragamuffin Day.”

facts about Thanksgiving with 1933 Thanksgiving Ragamuffin parade
Thanksgiving Ragamuffins , 1933. Courtesy New York Public Library

By 1911, the New York tradition had become a full, chaotic parade. The Free Lance-Star reported thousands of costumed young people (as well as adults) sounding horns and rattles, “throwing confetti and even flour on pedestrians” who ignored their requests for handouts. Manhattan’s wild Ragamuffin Parade was gradually swallowed up by an organized street spectacle, the Macy’s Thanksgiving Day Parade, as well as the rise of Halloween trick-or-treating tradition.

3. Macy’s parade balloons: the weird and the wonderful

Though the first three years of the Macy’s Thanksgiving Day Parade (1924-1926) featured live exotic animals such as tigers, bears, and elephants, none ever managed to entrance young attendees like the parade’s legendary balloons.

The tradition began in 1927 with a two-story high inflatable Felix the Cat that took nearly a half hour to inflate with almost 2,000 cubic feet of helium and air — the equivalent of 5,000 standard-size “birthday balloons.”

A grand start, but nothing compared to the parade’s largest-ever balloon, a Superman figure in 1940 almost 5 ½ stories tall by 44 feet wide, which held enough air for 22,500 birthday balloons.

The parade’s strangest floaters include a Pinocchio balloon in 1937 with a nose much larger than its body, and an inflatable version of entertainer Eddie Cantor in 1934, the only real-life human to ever be featured. Mr. Cantor’s balloon wore a baffled facial expression, had legs each wider than its torso, and instead of being flown for a Macy’s balloon’s standard of three years, was recycled after the parade into 650 pounds of rubber that the U.S. military used for WWII supplies. As a co-founder of the March of Dimes, Cantor did deserve his balloon though, and the crazy eyes made sense: He was nicknamed “Banjo Eyes” from constantly widening and rolling his eyes during performances.

4. “Franksgiving”: FDR’s marketing holiday

To express his gratitude for the Union Army victory at Gettysburg, President Abraham Lincoln declared Thanksgiving an official national holiday in 1863, to be celebrated on the last Thursday in November. Sixteen presidents later, President Franklin D. Roosevelt — in an effort to stimulate a struggling U.S. economy in a year when Thanksgiving fell on the last day of the month — suddenly kicked off the 1939 holiday shopping season a week early, officially changing the date of Thanksgiving to the second-to-last Thursday in November.

FDR’s decree came just at the end of October, however, and the timing of the announcement made the president no friends: Sixteen states outright refused to acknowledge the order, thousands of angry citizens wrote the White House to complain about “Franksgiving,” and NFL executives, whose Thanksgiving Day games were scheduled well in advance, were equally furious. A Gallup poll the following year showed 62% of the country opposed the move.

5. The truth about turkey naps

facts about thanksgiving with a man napping on a couch

For generations, millions of Americans (many of them dads and uncles) could be found zonked out on their family couches shortly after Thanksgiving dinner. Holiday legend says it’s because of all the turkey they ate — specifically, the excessive amounts of tryptophan, an amino acid that spurs the production of the sleep-inducing hormone melatonin, found in the poultry.

Not true, says Dawn Jackson Blatner, a registered dietician nutritionist and former spokesperson for the American Dietetic Association. Jackson Blatner says that chicken actually contains more tryptophan than turkey, and that the common post-meal snooze-fest simply “boils down to Thanksgiving being a time when people overeat.”

She elaborates: “When people overeat food, the digestion process takes a lot of energy. Don’t incriminate the turkey that you ate, incriminate the three plates of food that you piled high.”


Picture of a 1-800Flowers Thanksgiving ad

All About Hanukkah

hanukkah with menorah and flowers

The “eight crazy nights” of Hanukkah celebrate two miracles that happened over 2,000 years ago: The tiny band of local Jewish freedom fighters driving Syrian-Greek invaders out of Israel, and the Second Temple’s menorah staying lit for eight days even though it had enough oil to last only one. Hence the name, the Festival of Lights.

Hanukkah traditions

Menorahs are lit for eight days to commemorate each night the original lamp burned. Each evening, families gather at nightfall to rekindle menorah flames, rededicate themselves to their faith, and share in the festive meals. Blessings are sung as the candles are lit.

Help from the ninth candle

Ever wonder why the eight-night holiday of Hanukkah features a menorah with nine candle holders? The central spot on the menorah holds the candle used to light all the others, called the shamash, which translates directly to “the helper” and is the only candle permitted to touch any other. While the modest shamash may not have its night of Hanukkah, it’s more than just a candle. According to Rabbi Menachem Posner of Chabad.org, this helper candle represents how we can all help others. “Each of us has the potential to be a shamash. We all have a responsibility to become teachers and impact the lives of others. … Following the shamash, the path to elevation is not through pushing others down but by sharing with them and coaxing out the flame they carry within.” The term shamash is also used year-round to refer to the sexton of a synagogue, the individual who manages the facility and organizes behind-the-scenes operations. Like the candle, this person is an unsung hero who quietly keeps the light of the faith alive for others to see (and they could probably do with some beautiful Hanukkah gifts).


Same game, different dreidel

hanukkah with a dreidel

Though dreidel is a simple game to play, the significance of the message encoded on the four-sided top itself is lesser known. Dreidels were created as a covert method of studying Hebrew and the Torah when King Antiochus IV of Greece banned Judaism in 168 B.C.

Dreidels produced anywhere in the world outside Israel have the Hebrew letters nun, gimel, hei, and shin printed on their four sides. These represent the first letter of each word in the sentence “Nes gadol haya sham,” which translates to “A great miracle happened there.” There is a reference to Israel, where, in 166 B.C, the events upon which Hanukkah is based took place.

Dreidels made in Israel, however, have a different letter on one of the sides, which changes the message of the sentence to “A great miracle happened here.” But that’s not the only difference. Israeli dreidels — called “sevivons” in Hebrew — contain an even deeper message, encoded using numerology.

Sacred code of the sevivon

Gematria is a system in which Hebrew letters are assigned corresponding numbers. Rabbi David Golinkin, professor emeritus of the Schechter Institute in Israel, explains that in Gematria the “Israeli dreidel letters ‘nun, gimel, hei, shin’ … equal 358, which is also the numerical equivalent of ‘mashiach,’ or ‘Messiah.'”

So, because the word “Messiah” is encoded only on Israeli-produced dreidels, the Gematria code conveys the message that studying the Torah while waiting for the Messiah to arrive in Jerusalem will bring great reward — a message that if spoken out loud in second century B.C. Israel could have gotten its speaker killed.

hanukkah with flowers and menorah

The awesomeness of olive oil

After the Jewish people retook Jerusalem, they discovered that the Second Temple’s menorah was far short of the oil needed for a cleansing ceremony. Yet, somehow, just a day’s supply of olive oil kept the lamp burning for over a week — hence, the miracle at the center of the Hanukkah story. Though these days we think of olive oil more as a simple charcuterie accompaniment, a darn good salad dressing base, and an alternative oil for frying foods, this liquid extract of the olive fruit was once considered a holy substance.

And unlike other substances burned for light (including our modern lamp fuels like kerosene, citronella, and tiki torch oil), olive oil burns nearly smoke free, another sign to the Jewish people of its holy purity.

Dr. Rafael Frankel, an archaeologist at the University of Haifa, explains, “Everything that [the Jewish people] consecrated…they used to anoint with oil: standing pillars, altars, and even people. A priest, if he was sanctified, they poured oil on his head. King David and King Solomon, when they were crowned, were anointed with oil.”

The Hanukkah hits keep coming

There are almost certainly more Christmas songs than Hanukkah tunes, but it’s fair to say Christmas carol writers have hit a wall. While most popular carols were written in the 1700s and 1800s, current-day Hanukkah songwriters continue to knock out the hits. Adam Sandler’s legendary “Hanukah Song” leads the list, and, for those into Motown, Sharon Jones and The Dap-Kings’ soulful “8 Days (of Hanukkah)” is a hip-yet-classic jam explaining the holiday in a funky fashion. West Coast rap legend Too $hort even contributed to the tradition with his “Hanukkah (Favorite Time of the Year”).

Composer Erran Baron Cohen (the older brother of Sacha Baron Cohen, aka Borat and Ali G) has become known for re-rapping the classics, recording his version of the “Dreidel Song.” Josh Kun, co-founder of the Idelsohn Society for Musical Preservation, speaks highly of the Yiddish rhyming revamp of the traditional tune. “In recent years, there’s been an attempt to kind of reinterpret or reclaim some of these songs, and maybe encourage younger American Jews to write some of their own,” Kun says. “And this is in the spirit of…Friday night at the club!”


Hanukkah gifts

The most popular Hanukkah flowers to send for the Festival of Lights are white lilies, white roses and carnations, and blue delphinium. Send eight days of smiles with our collection of flowers for Hanukkah and more gifts, including our deluxe Hanukkah gift baskets and cookie delivery.

6 Ways to Make Your Home Smell Like Christmas

christmas scents with Christmas bannister with garland

If you’re like us, you can’t wait until your home shows the sights and sounds of Christmas. But what about the Christmas scents? Surprisingly enough, smell is the sense most closely related to memory, far more than sight, touch, or sound. So, treat your nose to the simple joys of Christmas scents this season and prepare to make memories your family will remember for years to come.

1. Add fresh flowers and greenery

You probably need some genuine earthly scents in your home — especially if you don’t have a real tree. Don’t underestimate the Christmas scents of flowers that tend to be passed over for the once-a-year excitement of all things fir and pine. Red roses and candy cane lilies are classic holiday arrangements with a captivating fragrance that can out-scent the tree. A traditional Christmas centerpiece will do more than just look beautiful on your dinner table; it will fill the room with the sweet smells of flowers, Christmas greenery, and pinecones. Garland is a simple way to bring in the winter forest scent without the to-do of having a tree.

2. Roses add eye candy

Modeled after everyone’s favorite Christmas tree decoration and holiday treat, the candy cane, peppermint-inspired bouquets light up a room with their pure white and deep red petals. Full disclosure: These blooms don’t actually smell like peppermint, but they do still fill the room with the alluring fragrance roses are known for.

Pro tip: Place your flower and wreath orders early. Fresh florals are those one-of-a-kind details that are especially sought after during the holiday season. Growers can’t always meet the demand.

christmas scents Rustic Grandeur Wreath

3. Wreaths are beautiful inside and out

More times than not, you’ll find a wreath hanging on someone’s front door during the holidays. While we’ll never deny the beauty of a wreath at your entryway, decorating with wreaths should not be exclusive to the front door. From your bedroom window to a lamp skirt, wreaths can be incorporated into virtually every room of your house. A wreath with pinecones and faux fruit brings in a warm, woodsy feel. And when your wreath is made with traditional fir and pine, you get to enjoy its scent just as much as its visual appeal.

4. Scented candles are a must

What’s not to love about candles? They smell amazing and fill your house with a warm glow. It’s also safe to assume that the room with the scented candles is where everyone will gather. Sure, you can stick with your favorite spruce or balsam and cedar all season, but the burning scent of Christmas votives is just as stimulating.

5. Fill the air with scents from the kitchen

While we’ll never tire of the natural smell of pine and fir, it doesn’t truly feel like Christmas morning until the smell of freshly made pancakes and scones wafts from the kitchen. Slather on some lime curd or pear butter for a complete breakfast. Christmas teas reinforce the savory scent.

6. DIY simmer pot

christmas scents with potpourri

While you’re in the kitchen whipping up Christmas breakfast, why not make use of your burner and make a simmer pot? Just throw these ingredients into a small pot of simmering water and in minutes your home will be filled with the sweet Christmas scents of the season:

  • 1/2 cup fresh cranberries
  • 1/2 orange, sliced thin
  • 4 cinnamon sticks, broken in half
  • 1/8 teaspoon nutmeg

While this is one of our favorite recipes, feel free to play around with your favorite fruits and spices.

Now, does anyone else think it’s beginning to smell a lot like Christmas?


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Why We’re Loving the Holidays

Our series “Moments in the Making” shares stories of anticipation for the holidays and how people create memories during the season with those they love most.

This time, when fall fades into winter, is like a seesaw: The weather and daylight go down, while the excitement of family gatherings and religious holidays swings up.

And we’re all especially antsy about the holidays this year — not just the kids — after those Zoom get-togethers we had to endure the past couple of years. While those were helpful — hey, any port in a storm — they were no substitute for the real thing.

So how are people channeling their excitement into preparing for the holidays this year? While everyone has different plans, one thing is clear: It’s family, family, family.

Why We’re Loving the Holidays

Loving the holidays with song

Actor and singer Melissa Errico — you may recognize her from a little show called Billions — is all about family, especially at this time of year. “My mother used to call around our neighbors on Long Island and see who had a piano and if they might be home later. That’s all she said!” she recalls, laughing. “My dad and I, and my brother — with my mom on hand as stage manager — would go door to door, and basically barge in … and sing songs in your living room!”

Errico is delighted she can celebrate with her parents again this year, and she’s already planning for her family gathering. “I’m really looking forward to getting our Christmas tree this year. It feels like such a symbol of hope, and a return to normal,” she explains. “The peaceful glow of those lights in the living room is really going to hit my heart, I know it!”

Fun with excited toddlers

Family is also central to any celebration for Dzung Lewis, the host of Honeysuckle, a food and lifestyle YouTube channel, and she agrees that this year the holidays will be extra special. “I’m looking forward to celebrating with my toddlers, who are now old enough to be really excited about everything the season has to offer,” she says from her home in Northern California, “like the spectacle of twinkling lights on neighbors’ houses, jolly Christmas songs, baking, and, of course, all the holiday decor.”

Lewis starts the run-in to the holidays with a poignant connection to family past and present. “We have a tradition of putting up the Christmas tree on my dad’s birthday — he’s no longer with us — at the end of November, and it gives us a way to remember and celebrate the season.”


Holidays in a new home

Photo by Stephanie Day

Meg Quinn is the creator of the Cheese Board Deck, a pack of 50 oversize cards with new recipes to try. To switch up your entertaining repertoire, you just grab a card to get interesting ingredient combos and tips for styling savory and sweet spreads.

Of course, the holiday season is a busy time of year for Quinn. But it’s not all work: She can’t wait to start celebrating Christmas with her partner in their new home. 

“We just hung a fall wreath on our door,” she says, “and it got me so excited for putting up a tree, creating holiday tablescapes, and entertaining our small family and close friends this season!”

It’s probably no surprise what she plans to serve. “Cheese boards are my go-tos for hosting, so I love getting creative and incorporating seasonal produce, themed accessories, and color-coordinated foliage and flowers into my tablescapes.

Telling traditional tales

Christmas ad

Jonathan Kruk has been a full-time master storyteller for more than 30 years. He started when he was 18, telling stories to his then 5-year-old brother. Kruk is based in New York’s Hudson Valley, and he performs in libraries, at community events, in schools, and at historic sites. Locally, he is renowned for his Legend of Sleepy Hollow performances every fall. He loves that work, but he admits that each winter he can’t wait to share Charles Dickens’ Christmas Carol with school kids and adults.

“I look forward to getting people into the Christmas spirit,” Kruk says. “Having to shop, having social obligations, even having to have a cheery face can haunt us. I try breaking through the humbug feelings to fill people with hope.”

Kruk tells a range of other holiday stories, from “The Hanukah Bear” to “Santa on the Hudson” and “The Lonely Little Tree,” as well as solstice tales.

Family food with a Moroccan twist

Actor-comedian-writer Josh Hyman will readily admit that the holiday tradition he looks forward to the most is a little unusual. “‘Late-night couscous’”’ is something my family has done for years when we’re all together, no matter what the holiday,” he says. “We’ll all be gathered at one house, a cousin, aunt, or my parents. Then, after already eating all day, whoever is still awake later in the night, when we’re all sitting around watching TV, someone calls out, ‘Late-night couscous!’ and we all hit the fridge.

“Since we’re of Jewish Moroccan heritage, Moroccan chicken couscous is a big dish for all holidays (it’s so good!), hence the name of the fun. But we don’t only go in for the cous — we devour whatever is in the fridge. That could be my mother’s brisket, or potato latkes on Hanukkah, my wife’s challah, or the classic Thanksgiving trimmings. No food is safe from obliteration.”

Another favorite he can’t wait for? The stuffing his wife, Shayne, makes: “Her addition to turkey day is  a chorizo and cornbread stuffing that I salivate over as soon as Labor Day passes.”

German holiday baking

Just mention Christmas baking to Kirsten Atchison, and she beams. “It’s a big season for baking in Germany, and you have to be ready for it,” she explains. Atchison grew up in Germany then moved to Massachusetts, where she taught German at the Goethe-Institut Boston. She couldn’t find the types of bread and cakes she loved, so she learned how to bake them herself.

Now she has relocated back to Bleckede in Germany and works translating U.S. and U.K. documentaries for German audiences. Her second “job”? Busily preparing for Christmas. In fact, she says much of the traditional German holiday baking is connected to the Christian season of Advent, a time of preparation for celebrating the birth of Christ on Christmas Day.

“Every Sunday in Advent we get together with friends and family,” Atchison says. “We light candles on the Advent wreath, and we share cookies and special cakes.”

A photo of loving the holidays with a bowl of star shaped cookies.

One of those traditional cakes is stollen. “You have to make it early so all the flavors can develop,” she explains. Stollen is a rich, buttery yeast dough mixed with finely chopped almonds, currants, citrus peel, and a slug of rum. Oh, and it’s doused in butter. Atchison says the recipe dates to Medieval times — indeed, it has evolved over the years to feature whatever ingredients were highly prized at the time.

“It started out as a bread and then with time developed into this rich, cakelike version,” Atchison explains. “But the shape and the fact that it is yeast dough still remind us that it really used to be bread. Also the way it’s thinly sliced — and some people, like my mum, put butter on it.”

She loves to bake mini stollen loaves to give to friends. “It’s special, because most people don’t bother baking stollen,” she says, since supermarkets and bakeries stock them now.

As for holiday cookies, the range is vast. Some recipes require oblaten, a wafer base that is sold in a variety of sizes and shapes leading up to Christmas.

Another highlight of the season? Germany’s famous Christmas markets. “We are really looking forward to them this year especially,” Atchison says, noting that the markets had been canceled because of COVID-19. The colorful, lively markets feature all sorts of foods, and Atchison says the mulled wine and waffles are two of her favorites, bringing her right into the spirit of Christmas.

Get Organized With a Printable Holiday Checklist

Between Christmas gift purchasing, holiday party planning, and preparing for visitors, the busy holiday season is in full swing. To help keep everything — and everyone — organized, we’ve created this easy-to-follow printable holiday checklist. It’s broken into four categories: Prepare Your Home, Prepare for Parties, Prepare Your Gifts, Prepare for Guests.

holiday checklist

This holiday checklist will help you bring the holiday spirit into your home with wreaths and candles, and a signature cocktail, while calmly creating a welcoming setting for out-of-town guests. That even includes your mother-in-law.

We even have something to distract your children from looking in every nook and cranny of the house for presents — Christmas coloring pages! Hopefully, these printables will give you enough time to finish your gift wrapping. If not, well, there’s always that cocktail we mentioned.

Lights! Camera! Diwali! Celebrate the Festival of Lights with Chef Maneet Chauhan

maneet chauhan

Diwali is the annual festival of lights during which Hindu, Sikh, and Jain communities celebrate the triumph of light over dark, good over evil, and knowledge over ignorance. Historically a five-day religious holiday in India, Diwali has expanded to include both non-secular and secular celebrations across the globe, many of which are scaled back to a single day.

Along with marriage and the birth of a child, Diwali is revered as an auspicious occasion, one of prosperity and luck. The third day of Diwali pays homage to the Hindu goddess Lakshmi, a powerful deity who bestows blessings of good fortune upon those who honor her. Lakshmi is believed to appreciate beautiful aesthetics and tidiness. She also is said to have a taste for sweet foods and aromas because they’re fulfilling to the soul.

We recently caught up with culinary talent Maneet Chauhan — celebrity chef, cookbook author, Food Network star, restauranteur, and co-founder of Nashville-based Morph Hospitality Group. She gives us a peek into her Diwali celebration plans and how she adds a modern twist to centuries old traditions.

Festival of lights and a feast for the senses

One of the most unique and compelling aspects of Diwali is the notion of go big or go home. “Diwali is about going all out: colors, sounds, smells, sights,” Chauhan says. “It’s sensory overload.”

This means fancy, sparkly clothes and dancing lights to tantalize the eyes, uplifting, dance-inducing Hindi and Bollywood music for the ears, bouquets of fresh, fragrant flowers for the nose, and boldly flavored Indian dishes to delight all five senses in a single bite.

If you’ve never had the pleasure of attending a Diwali celebration, the experience will feel familiar in many ways. There is an air of solemnity coupled with significant joy and merriment. “I always draw the analogy of Diwali being a cross between Christmas and Fourth of July,” Chauhan says.

maneet chauhan with Maneet Chauhan lighting a candle as part of Diwali celebrations

Flower power and Diwali celebrations

Chauhan takes a more practical approach to designing her rangoli, using only flowers and petals, and skipping colored powders altogether. “They make quite a mess indoors,” she jokes.

In India, marigolds are predominantly used in rangoli as they are considered an auspicious flower. Since stems of marigolds aren’t easy to come by in the U.S., Chauhan tweaks this tradition to focus more on the color of the flowers than the type.

Her go-to Diwali flower of choice? Roses, which Chauhan buys in a range of bright, autumnal hues. “Rose petals are absolutely beautiful, and they are great fillers in the rangoli design and on the tabletop,” Chauhan says.

Chrysanthemums (“mums”) — in particular, seasonal pelee mums — also make great alternatives to marigolds.

Pass the puri please

Diwali is also a festival of food, and lots of it. “We spend two or three days before Diwali cooking…making things which take a really long time as a family,” Chauhan shares. “It really brings us together.”

Blog Banner - Diwali

A Diwali dining table is typically festooned with flowers, garlands, and candles, and laid out with tons of sweet treats, such as ladoo and gulab jamun, and a selection of chaat, savory street snacks found at food stalls, carts, and train stations across India.

“I call chaat the Indian version of nachos,” Chauhan says. “They have different layers and textures and ingredients, and you can make it seasonal or according to your taste buds.”

Chauhan and her husband, Vivek, try to incorporate many of the tastes from their own childhoods into the family’s modern-day Diwali celebrations. Iconic chaat made for Diwali include bhel puripani puri, and aloo chat, all recipes found in Chauhan’s latest cookbook, “Chaat: Recipes from the Kitchens, Markets, and Railways of India.” “One of the big things about Diwali for us is encouraging the kids to enjoy what the traditions are and being proud of where they came from,” Chauhan adds.

How can everyone celebrate Diwali?

Like many in the Indian diaspora, Chauhan has witnessed growing cultural awareness and acceptance of Indian festivals like Diwali. “People are really drawn to the beauty and celebratory aspects of Diwali and embrace it as their own,” she says.

If you’re keen to host a Diwali get-together this year, Chauhan offers this simple checklist to help get you started:

  • Two to three chaat
  • Two to three simple yet savory Indian main dishes
  • Sampling of Indian sweets and desserts
  • Lots of flowers and candles, including a stunning centerpiece on the dining table
  • Festive, Indian-inspired clothing worn by you and your guests
  • Bollywood music from a curated playlist on Spotify, Pandora, or Amazon Music

“It’s about beautiful décor: lots of bright flowers with beautiful scents, fun, sharable food, and great music,” Chauhan says. “That’s all you need to get the Diwali party going.”

Key themes and traditions of Diwali

Family and home

Family and home are central to Diwali. Preparations begin a month or so in advance and continue until the first day of the festival, when time is spent cleaning the house and putting up decorations for the big celebration. Remember, Goddess Lakshmi likes a tidy home filled with lots of vibrant colors: reds, oranges, yellows, and golds.

Letting in the light

With a colloquial name like the festival of lights, lighting is essential during Diwali, as it represents enlightenment, knowledge, and wisdom. Clay diyas — Indian lamps made with ghee or vegetable oil — and candles are placed around the home to chase away darkness and welcome in goodness and purity. Families and their guests gather together to say a small prayer when lighting the diyas. Afterward, everyone heads outside to play with hand-held sparklers, called phuljhadi in Hindi. In India, fireworks are set off to illuminate the sky.

Rangoli

In addition to lighting, one of the primary Diwali decorations is rangoli, a beautiful floor and tabletop art made with colored powders and flowers. Rangoli represent happiness, positivity, and liveliness within the home and serves to welcome in Lakshmi and her blessings.


An ad for Maneet Chauhan's selection of 1-800-Flowers.com products for celebrating Diwali.

Not Just Any DIY Hippie Costume: Peace Out As a 60s Flower Child

The series “Get Crafty” features handy how-to guides that will help you tap into your passion for crafting and show you how to make all kinds of fun and inventive creations. In this article, crafting expert Julie Mulligan shows you how to create the ultimate hippie costume – a ’60s flower child!

My 12-year-old granddaughter Juliette and I recently went at shopping a few of my favorite local vintage stores here in Rockaway, New York. It was trip down memory lane – I was a teen in the 1960s and 1970s, and it seems like days of peace and love are back in fashion. The flowing tops, bell-bottom pants, and tie-dyed shirts weren’t limited to just the vintage stores!

And I know about the originals, having been a teen in the 60s and 70s. Yes, I was a hippie/flower child. Here’s proof:

Photo showing crafting expert Julie Mulligan's personal experiences with the flower child lifestyle in the late 1960s and early 1970s

I wore flowers in my hair when I married my best friend in 1972!  This was just a few years before my brother Jim started a little flower business in an 800-square-foot flower shop in New York City that grew into 1-800-Flowers.com. My little brother, Chris, eventually grew the family business and became CEO and president of a family of brands that now includes Shari’s Berries, Harry & David, Cheryl’s Cookies, and many more. Can you pick Jim and Chris out in the photo above?

The best Halloween hippie costume? A flower child!

The trip down memory lane inspired Juliette to dress up as a flower child for Halloween. It was the perfect choice. One reason? She could just wear half of the clothes that she has in her closet! But we found a lot more inspiration during our shopping trip.

Juliette found this great Baja hoodie that she loves and can wear with a tie-dye t-shirt and a pair of a pair of jeans. Any kind will do – bell bottom, ripped, cut-off, shredded, except skinny!  This was the period before Gloria Vanderbilt introduced us to designer jeans and when we called them dungarees!

Photo of the ultimate hippie costume, a flower child from the 1960s

A pooka shell necklace would be nice but what sets this look apart is a crown of flowers in your hair!  And to me the daisy is the flower of that generation and that time.  This fresh flower daisy crown is so easy and inexpensive to make that it is a Halloween win-win for the tween and her mom! 

Here’s how we did it, step by step.

Photo of daisies, a critical component of a flower child costume

Step 1

This is all you need, seriously!  Two stems of daisy pom-poms and wire.

Step 2

You might even be lucky enough to have some Montauk daisies growing in your garden (or a friends) that you can clip a few flowers from.

Step 3

Using a clippers or scissors, clip the individual flowers from the stem, right at the base of the receptacle.

Step 4

Lay the flowers out on the table with the larger size daisies in the middle. About six flowers should be enough.  I didn’t put the flowers all the way around – just in the front.

Step 5

Starting with one of the larger daisies from the middle, simply thread the wire through the receptacle.

Step 6

Slide the first daisy to the middle of the piece of wire. I used an 18” length wire.

Step 7

Here’s how your full “daisy chain” should look!

Step 8

Make a loop on one end of the wire.

Step 9

Take a second piece of wire and thread it through the loop to attach.  If you have any floral tape around you can wrap the stem where you make the loop to hold it more securely, but it isn’t necessary.  You could also use masking tape.

Step 10

Take the other end of the second wire and loop it through the loop on the other side of the wire with the flowers.  Don’t close this loop until you place it on the head of your Flower Child.  This allows you to make sure that it fits exactly the way they want it to.  The most important component in creating a successful hippie costume is comfort and wear-ability! 

This flower crown is so light and easy to wear and makes the wearer feel like a beautiful free spirit filled with peace and love!

Today’s flower child

Like everything else today, being a Flower Child is definitely more intentional, designer level, social-media worthy, and expensive.

Think flower crowns for Coachella! If you are serious about knocking it out of the park this Halloween or just want to live your best Flower Child life, you can find all of the instructions here. Which every path you choose remember to just have fun with it!

Peace out!

Love Knows No Bounds

Love Knows No Bounds

The COVID-19 pandemic has caused massive upheavals in consumer spending. As people change the way they gift and spend, our State of Gifting report gives you a look into the changing patterns of consumers during these turbulent times.

Season of Love Gifting Behavior: 2020 vs 2021

Although our lives drastically changed in 2020, we discovered that love is still very much in the air in 2021. Some people sent more gifts this year to more recipients compared with Valentine’s Day last year.

Others planned to ensure their loved ones would receive gifts in time: We saw a 12% increase in early orders. And most notably, we discovered a little extra gifting went a long way — with a 74% increase in 100 premium long-stem roses orders and a 31% increase in add-on-cart items like chocolates and balloons.

We also found that people were very interested in engaging in dialogue and joining the conversations prompted by our brands about how to share appreciation and affection during 2021’s season of love. Plus, we saw a tremendous increase in social media engagement on the topic of love compared with last year.

Love is a Verb

People sent thoughtful deliveries in all shapes and sizes to show how much they care — many with heart-warming messages to match. These word callouts represent the most popular sentiments delivered with gifts during this and last year’s season of love.

Reinterpreting Love

~6x

Increase in eCards sent compared with 2020*

180%

Increase in social media engagement compared with 2020

*Here are the most popular sentiments from eCards people chose: “Will you be my Valentine,” “Not-so-secret admirer,” “I love you.”
TAKEAWAY

When couples, families, and friends couldn’t celebrate together, our online community offered opportunities to engage in uplifting conversations about romantic and platonic love. And online gifting provided people creative ways to show how much they care.

Expanding Recipient Lists

This year, people celebrated the season of love by increasingly sending gifts to recipients beyond their significant other, including family, friends, classmates, and colleagues. Not to mention we also saw a double-digit rise in first-time 1-800-Flowers gift-givers.

105%

Increase in Galentine’s gifts*

70%

Increase in Kids Valentine’s gifts**

* Increase in sales with product name “Galentine”.
** Increase in sales of products offered under the “Kids” filter for Valentine’s Day.
TAKEAWAY

More than ever, people uplifted one another and celebrated relationships they may have taken for granted in the past. That’s why this year, people leveled up their gifting game by sending their partner, friends, and family gifts through our brands.

Finding Ways to Celebrate

We asked our Instagram community to weigh in on what way they would make their Valentine’s Day special this year. With choices ranging from a day out trekking, throwing a big celebration, and sending more gifts, the majority chose to spend it cozy at home (79%).

With limited ways to celebrate, people designed their ideal romantic settings at home. Some recreated restaurant moods, others treated their partner to a personalized gift, and some invested in long-term love-inspired décor.

Compared with 2020

~268%

Increase in orders of wine gift packages*

50%

Increase in personalized robe sales**

50%

Increase in personalized home décor items***

*Harry & David wine gift packages offered under the Valentine’s Day category.
**Orders made via Personalization Mall.
***Increase in orders of “LOVE shelf blocks” via Personalization Mall.
TAKEAWAY

Restaurants and spas may not have been as accessible as usual, but that didn’t stop couples from getting creative and enjoying a romantic night together at home. Proving you can celebrate love anywhere; all it takes is a little planning and creativity.

There are #NoLimitsOnLove in 2021

The data confirms what we always believed. There are #NoLimitsOnLove, even during a global pandemic. This season, we received an overwhelming amount of responses around redefining love. Not to mention over 102,000 combined likes and views on our #NoLimitsOnLove Instagram posts. People made new connections, shared their personal love stories, and exchanged thoughts on the building blocks of a long-lasting relationship.

From grand gestures to cozy nights at home, singles and couples stopped at nothing to show their loved ones how much they care. As we move forward into the future, we hope this trend continues even after things return to normal.

Together, we can put more love into the world.

All data unless otherwise noted is from the 1-800-FLOWERS.COM, Inc. family of brands.

Wrapping Up the 2020 Holiday Season

Wrapping Up the 2020 Holiday Season

The COVID-19 pandemic has caused massive upheavals in consumer spending. As people change the way they gift and spend, our State of Gifting report gives you a look into the changing patterns of consumers during these turbulent times.

This word cloud represents the most popular sentiments delivered with gifts during the 2020 holiday season compared to 2019. The bigger the word or phrase, the more it was mentioned in 2020!

Holiday Shopping Behavior:
2020 vs. 2019

With more distance between loved ones and less traffic inside stores, the 2020 holiday season kicked off earlier than ever with a surge in online shopping.

After analyzing more than 70 million online transactions across all our brands-including 1—800 Flowers, Harry & David, Cheryl’s Cookies, and more—we discovered the motivation behind all those extra gifts:

People didn’t just give more gifts to nurture existing relationships, they also did it to make new connections, support those who struggled, and thank those who went beyond the call of duty.

Then we took a deeper look into our database and gleaned the most popular words from 40+ million personal messages that accompanied gifts. We found that, compared with 2019, almost every little note delivered in 2020 expressed bigger sentiments of heartfelt compassion, newfound appreciation, and a desire to reunite with the recipient in 2021.

Presents Replaced Presence

Our first report noted a 50% increase in total gifts sent in 2020 prior to the holidays. In early November, that continued. With no office parties, white elephant exchanges, or shared holiday meals in sight, many people sent gifts to stay close with one another and keep the holiday cheer alive virtually.

Compared with 2019…

~11x

Increase in gifts sent related to happy hour *

~4x

Increase in surprise gifts delivered **

3x

Increase in gifts sent to loved ones ***

* Messages that include “Happy hour”
** Messages that include “Surprise you”
*** Messages that include “To my wonderful wife,” “To the best Grandma,” “You are my person,” “Know you are loved,” “I love u so”
TAKEAWAY

When in-person interactions were few and far between, gifts gave people a new way to connect with one another.

Santa’s Longer List

The challenges of 2020 inspired people to send gifts from us to essential workers, colleagues and clients.

Spreading the love to…

When it came time to give holiday gifts, some people were clearly top of mind.

1.25x

Increase in gifts sent to essential workers *

~9x

Increase in gifts sent to colleagues and clients **

* Combined percentage-increase in messages for “teacher,” “nanny,” and “nurse”
** Gift type: “business gifts”
TAKEAWAY

2020 helped people value essential workers and colleagues in a new way, so they sent them gifts to say, “Thank you for your hard work!”

Finding Perfect Gifts

People searched our brands’ social media posts for ideas, browsed our websites and gift guides, and used our search engines to find the “just right” gift.

People found inspiration on…

~2x

We saw nearly twice as many monthly visits and visitors to our Pinterest pages *

85%

An increase in website traffic across our brands **

4x

And an increase in searches for “Christmas cookie delivery” ***

* Combined Pinterest traffic November-December 2019 to 2020 on 1-800-Flowers and Harry & David Pinterest accounts
** Growth in website traffic across 1-800 Flowers brands in November-December 2019 and 2020
*** A 380% increase in traffic from the search term “Christmas Cookie Delivery” for November-December 2019 and 2020
TAKEAWAY

This year, finding and giving gifts that expressed a specific sentiment was equally as important as the actual gift itself.

Holiday Cheer WFH

We combed through personal messages and sales data to understand how colleagues and businesses wrapped up the year when celebrating the holidays together wasn’t possible.

Companies and employees gave to…

~4x

In messages that talk about being “together again” next year *

~9x

In messages saying the sender “can’t wait” to see the recipient **

* Combined percentage increase of messages including: “Thanks for your dedication,” “your leadership this year,” “work and dedication,” “incredible work,” “great boss”
** Percentage increase of messages including: “Wonderful clients like you”
TAKEAWAY

The office may have closed, but the work didn’t stop. Businesses and employees still managed to find ways to keep things moving (Thanks, Zoom!) and show appreciation for all their employees’ extra effort (Thanks, online gifting!).

Comfort Went Virtual

Holiday traditions and family gatherings bring feelings of comfort and nostalgia. But in 2020, public health regulations didn’t allow large groups to be together, so instead people sent gifts to comfort their friends and loved ones.

‘Tis the season to be comfortable…

We saw a big rise in gifts from the comfort category, including delicious meals, scented lotions, soft blankets, calming candles, and other comfy gifts.

~3x

Increase in gifts sent containing comfort food *

~9x

Increase in gifts labeled as “comfort” gifts **

* Messages that included “some comfort food”
** Increase in gifts labeled with the word “comfort” at 1-800-Flowers.com.
TAKEAWAY

In 2020, it was clear that people found comfort in gifts. That means, when we can finally be together again, we’ll feel a new level of comfy cozy we’ve never experienced before.

Looking Forward

We all hope 2021 will be a year of reunion

While 2020 was hard, it gave us time to look within ourselves and ask not what we can take, but what we can give. If 2021 turns into the year of reunion we hope it will be, we can expect everyone to come back with more expressions of gratitude, stronger connections, and bigger celebrations.

This word cloud represents sentiments of togetherness delivered with gifts during the 2020 holiday season. The bigger the word or phrase, the more it was mentioned!
TAKEAWAY

This past year revealed that the greatest gift we can give in 2021 goes beyond a bouquet of flowers or a box of chocolates. What people truly want to give are the sentiments behind the gifts — the feelings of togetherness they missed because of the pandemic.

All data unless otherwise noted is from the 1-800-FLOWERS.COM, Inc. family of brands.

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