Why We Give Flowers as a Gift

In an age where the internet allows us to acquire gifts of every manner and origin within days, how have simple fresh flowers managed to remain one of mankind’s most satisfying and surefire gifts? How can these basic yet alluring blooms still elicit certain feelings within both giver and recipient that even rare, expensive gifts sometimes can’t?

“Few other gifts give a person an instant energy change like flowers do.

Jill manson

Founder of the Jill Manson Floral Design School

jill manson headshot

Flower therapist and décor specialist Jill Manson, founder of a namesake floral design school in South Africa, says it all comes down to the intrinsic energy of nature, an essence of life that exists both within us and flowers, and the personal benefits that engaging this shared energy provides.

Plants and flowers are living, breathing organisms, another living consciousness that is part of the same universe we are a part of,” Manson explains. “When we realize this and experience it first hand, a profound peacefulness and sense of belonging can be enabled in our being…a return to a state of wholeness and oneness, and a connectedness that is rooted in positivity.”

Flowers are time tested

Flowers are known to have existed on Earth for nearly 130 million years, and those are just the ones we’ve discovered — the first flowers are thought to have existed as many as 250 million years ago! Though many different forms of life have undoubtedly interacted with flowers since their first appearance, the earliest evidence of humans actually gifting flowers dates to nearly 5,000 years ago, in ancient Egypt, a culture that associated flowers with gods and regularly left floral offerings in sacred spaces.

In the millennia that followed Egyptian rule, flower gifting spread across the globe, thriving especially in ancient Rome. By the mid-1800s, mankind’s fascination with sharing blooms resulted in the emergence of Victorian-era floriography, a full-blown language of flower gifting that defined specific messages to be sent — both loving and disdainful — using certain numbers, colors, and arrangements of flowers.

flowers as a gift with woman getting flowers from boyfriend

Flowers provide instant satisfaction

Flowers can be thought of us a two-way gift, a reward to be experienced by the recipient as well as the giver, who gets to witness the heartwarming reaction any human seems to experience when receiving flowers. Manson elaborates: “After all these years of witnessing the act of giving someone flowers, it still happens: People’s eyes light up. Their whole being seems to exhale. Shoulders drop, and the gaze of the eyes softens as the person connects with what they are holding or seeing. There is a moment of stillness that passes that seems like a humbling of the human spirit.”

Manson also notes that the experience of receiving flowers, unlike that of a manufactured gift, offers immediate rewards. While opening, say, a wrapped necklace results only in a shimmer from a still object, “the gift of flowers invokes a sensory experience that is multi-dimensional — smell, sight, and touch — which is a huge benefit for choosing flowers over any other ‘non-living’ present.” This type of instant satisfaction can provide a quick and positive change in someone’s day, both emotionally and mentally.

Flowers say what words can’t

On certain days that call for elegant expression of our absolute deepest feelings, flowers are a time-honored tradition — roses for Valentine’s Daywhite flowers for funeralsspecific blooms for each anniversary year. On days as meaningful as these, gifting pure natural beauty instead of mere words will likely always be seen as a silent requirement.

Though such occasion-based floral gifts are often simple and traditional, or distinctly designed and purposeful, they can still be personalized. Nearly all cultures and countries have their own traditions when it comes to flowers, and applying them to a floral gift based on a recipient’s background or preferences can put an extra thoughtful touch on an already poignant present.

Flowers enliven our spaces

Gifting flowers to be placed in common indoor areas can do wonders to passively enliven the atmosphere and, effectually, keep on giving every time a passerby encounters their vibrant sights and smells. “My home and my office feel so empty without flowers or plants in it. When they are in place, I feel a sense of upliftment and general well-being,” Manson says. “In my office, I feel less procrastination to start the daily to-do lists. At home, it feels as if I can breathe more deeply, that my home is blessed by some gentle presence.”

flowers as a gift with woman displaying flowers in kitchen

As for measurable indoor benefits, flowers and plants can ease stuffy conditions by helping to provide oxygen and improve humidity in a space, as they do on a larger scale for Earth. After all, Manson points out, “without plants, mankind cannot survive. This is probably the biggest clue to why plants change the energy of our spaces.” And even when their colors fade and their life as an active bloom ends, dried flowers can serve as charming indoor décor; some even look fantastic when framed, serving as a reminder of both treasured times past and familiar seasons to come.

Flowers relax, energize, and inspire

There’s a reason many people turn to gardening as a means to dispel depression, or visit large-scale gardens to lessen the stress of everyday life: Appreciating flowers is a multifold reward, offering relaxation, energy, and inspiration. “Few other gifts give a person an instant energy change like flowers do,” Manson says. “Flowers bless immediately. It’s as if they are a balm or a tonic, an elixir, that the moment they are received, they breathe life and joy into the recipient.” Studies have also shown that simply being in the presence of something so naturally perfect as flowers can encourage creativity.

Flowers make meaningful connections easy

If you don’t yet know someone well, aren’t familiar with their specific likes and dislikes, or simply just aren’t sure what to gift someone you already know, you can never go wrong with flowers. And when selected to reflect elements of your personal taste, they can also serve as a great introduction to the you within. Try assembling a bouquet of your choosing, explaining its whats and whys to the recipient, and how you feel the blooms relate to them. Receiving a gorgeous living thing as a gift is always a touching experience, but receiving flowers chosen with care and intention can establish an even more substantial connection, and deliver a message with the utmost sincerity.

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Psychology Behind Buying Gifts for Your Pets

a graphic for the giving is the gift content series

I’m not a fan of dressing pets up in silly costumes. It’s mostly just a kick for the owners, imposing a human pastime on animals — and I don’t think the animals like it. As Dr. Nancy Dunkle, founder of Exclusively Cats Veterinary Hospital in Medford, New Jersey, noted to PetCoach, “I’ve never seen a cat wearing a costume or clothing that looked happy per his facial and body language.”

But another human-pet activity that traditionally stays among humans is gaining in popularity — buying gifts for a pet — and for good reason: Both humans and pets like it and benefit from it, and it brings them closer together. I’m not talking about the usual perfunctory treat reward for good behavior but making more of a production of it, say wrapping a gift up in a box with ribbons and bows, and presenting it to Fido, the same way we give our friends and family gifts on birthdays and at Christmas.

If this sounds extreme, did you know that, according to a PetFinder.com poll, 63% of dog owners and 58% of cat owners give their pets Christmas presents? About 40% of cat and dog owners even hang stockings for their pets, and, overall, Americans spend $5 billion annually on holiday gifts for pets.

Turns out, there are many good reasons to follow their lead.

Gifts for pets with a dog laying on a bed surrounded by toys and treats.

The psychological benefits to you

Numerous studies have shown that giving presents to someone benefits both the giver and recipient psychologically, and often the giver feels even better than the recipient. Research also shows that giving your pet a gift lifts your mood as well.

A 2007 study by Virginia Commonwealth University found that people who give their pets gifts do it with the conscious aim of making the animals happy and improving their comfort and care. However, the study also revealed the subconscious self-directed rewards of giving, since, unlike human gift recipients, pets can’t directly give gifts back.

“When you’re giving to another person, you have this pressure of reciprocity, but it’s not there with a pet,” noted study coauthor Tracy Ryan, formerly an associate professor of advertising research at Virginia Commonwealth. “It shows that a lot of the pleasure is in the giving.”

“However, it’s not really true that pets don’t give back,” says Dr. Ellen Langer, a professor of psychology at Harvard University. “In general, the more I give to my dog, for example, the more loving the dog is to me, so there is reciprocity of a different sort.”

When you give a gift to your dog, it’s sort of pure. You just assume the dog is going to like it, you feel relaxed, the dog senses that you’re relaxed, and the interaction is loving.

Dr. Ellen Langer, professor of psychology, Harvard University

A 2021 study shows that we may actually derive more psychological benefits from giving gifts to our pets than we do giving gifts to fellow humans.

A research team led by Michael White in the Columbia Business School at Columbia University sought to find out if we gain as much happiness giving a gift to a dog as we do giving gifts to ourselves or to another person.

In the first part of the experiment, they asked 159 pet owners to remember a time when they spent money on one of three recipients: themselves, their pet, or another person. The amount of money was a modest $5.

When recalling an instance when they spent the money on their pets, participants generally remembered buying them new toys, treats, or outfits. Just after they recalled their spending, the participants answered questions to determine how happy they were at that moment. The result: On average, people felt happiest when recalling spending money on their pet.

Gifts for pets with a small dog sitting on a bed next to a basket of toys and treats.

In the second part of the experiment, a different group of participants was asked to actually spend $5 on one of the same three groups of recipients. They were then emailed a survey to complete after they finished spending. Again, the participants who spent money on their pets reported feeling happier than those who spent money on themselves. They were also happier than those who spent money on another person.

“I’m not surprised by those findings,” Langer says. “When you give yourself a gift, part of you feels you’re being a little selfish. When you give a gift to another person, there’s always the worry that you’ve given the wrong thing and they’re not going to appreciate it. But when you give a gift to your dog, it’s sort of pure. You just assume the dog is going to like it, you feel relaxed, the dog senses that you’re relaxed, and the interaction is loving.”

The psychological benefits to your pet

In the ideal circumstances for a pet, you come to feel that they are part of your family, and when you feel that way and act accordingly, the pet comes to feel the same way. So, if it’s Christmas, and you’re going through the usual rituals with a tree, stockings, and gift giving, it makes sense to immerse your pet in all that along with the rest of your family.

Gifts for pets with a woman holding a present sitting next to a dog.

“Pets obviously don’t understand what Christmas is or that it’s their birthday, but they like to be included in the things we’re doing, and if they see you giving a gift to someone else and see the happy reaction, they’re primed to enjoy it if you give something to them as well. It helps them feel part of the family,” says animal behaviorist Dr. Zazie Todd, author of the blog Companion Animal Psychology.

Todd also sees value in making a production out of giving the gift, such as putting it in a box with ribbons and bows, the same way you do for the rest of your family and friends. “If you put the gift inside a box or other container, complete with wrapping paper, it’s similar to how little children react: The wrapping is part of the experience. In fact, a lot of dogs and cats might enjoy shredding the paper and tearing the box apart to get the gift, and even sitting in the box in the end. It’s all part of their happy experience.”

What to give

There are many things about gifting for your pets that make it easier than giving to humans. First, it doesn’t need to be expensive. A box of treats or toys is all you need. And it’s fine to keep giving the same kinds of gifts again and again, Todd says, because you know what your pet loves and the toys and activities they enjoy, and those things don’t tend to change.

Todd is especially fond of toys like snuffle mats that force the animal to think to get food out of it. Such toys provide mental enrichment, which dogs and cats need throughout their lives to achieve their full potential. “These things keep them active and happier, and also help prevent behavior issues,” she says.

Todd stresses that giving the gift of your time and company is just as important as what you give. “Pets love the things we give them, and being there to see them enjoy them brings us closer to them,” she says. “We get to share that experience with them and see the happiness it brings them. Positive experiences like that are good for their welfare, and it builds a better bond between you.”

Gift History: How Giving Makes Us Human

In the grand scheme of human behavior, exchanging gifts may seem a pleasant triviality.

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But ask a scientist and they’ll tell you: Without gifts, we wouldn’t be here.

Consider: Back in prehistoric times, there were several different hominids — or human-like animals, including the Neanderthals. None of those earlier species survived.

“They were all pretty smart,” says Mark Williams, Ph.D., professor of cognitive neuroscience at Macquarie University in Australia. “In fact, the Neanderthals had a slightly larger brain than Homo sapiens.”

What Neanderthals didn’t have, however, was a certain gift…for gifting. Despite Homo sapiens’ smaller brains, they were far more adaptable in ways that directly contributed to their survival. One important area involved forming bonds with other members of a group.

“Gift giving was a major part of that. It has changed through the millennia, but it’s really still the same thing today,” Williams says. “It’s about establishing connections between individuals so that we can cooperate with one another and work together productively, and gifts can facilitate all of that.”

In other words, it’s central to who we are, and how we’ve survived, and thrived. To put it another, gifting is a gift that’s benefited all of us, whether we’re giving or receiving.

gift history with tribe of Prehistoric Primitive Hunter-Gatherers in a Cave at Night

Early gift exchanges

Originally, it worked like this: You went out hunting, killed an antelope, and had extra meat. You gave some of that meat to other members of your tribe, and that created a bond between you. Then the next time they went hunting, they gave you the maximum return that they could.

“So that bond became stronger. You continued to collaborate in that way, and then maybe you went hunting together and did other things together,” Williams says.

gift history with small gift

Daily gift exchanges were also central to the connections between prehistoric men and women.

“When we were basically hunter-gatherers, men would have done most of the hunting, going after the antelopes, etc., and women would have done most of the gathering, digging up tubers and the like, with the two sexes then exchanging or sharing these gifts,” Williams says.

“Those probably would have been the first gift exchanges, because they were the first things they had to exchange. And those gifts would have helped cement those important relationships.”

With time, these exchanges grew more sophisticated — swapping tools to build shelters or using these same tools to create jewelry for one another. “Maybe a male, rather than giving a woman an ax, would make a small piece of jewelry for her as a sign that they were in a relationship or that he appreciated her.”

And this level of gift giving essentially led to the kinds of gift giving that go on between us today. “Millions of years later, maybe we don’t share antelopes, but we give each other gifts to show we appreciate someone for what they’ve done, and they give us gifts to show they appreciate what we’ve done. And that builds really strong relationships.”

Pagan times

Native Americans practiced a gift-giving feast called Potlatch for thousands of years for occasions ranging from births and deaths to weddings. Attention was always focused on the gift giver rather than the receiver.

We give each other gifts to show we appreciate someone for what they’ve done, and they give us gifts to show they appreciate what we’ve done. And that builds really strong relationships.

Mark Williams, Ph.D.

Professor

Macquarie University

“The ceremony intended to reaffirm the status of the gift giver, with the giving of expensive gifts being a sign of their wealth and power,” writes Kat Whittingham in a blog entry titled “The History of Gift Giving.” “This made gift giving very important for the social hierarchies in Native American civilizations.”

The most advanced civilizations adopted these practices as well. The Romans, Egyptians, and Greeks before them gave gifts to one another to formalize relationships.

“This very good habit of gift giving was an intricate part of their societies,” Williams says. “They gave each other very elaborate gifts.” It began with everyday citizens giving to everyday citizens within a society, but then it went across societies — from ambassador to ambassador, king to king, pharaoh to pharaoh.

The beginnings of Christmas gift giving

gift history with christmas gift celebration

In the Bible’s account of the gifts of the magi, with three pagan kings bringing gifts to the newborn Christ, we see the start of gift giving from the pagan eras being incorporated into the Common Era and Christmas gift giving.

This idea of gift giving kept evolving and shifted into social high gear with the advent of Santa Claus. The original model for Santa Claus was various versions of St. Nicholas, usually traced back to the Netherlands or Germany in the fifth or sixth century; one version, Williams says, had St. Nicholas leaving gifts for good children on their doorsteps and chunks of coal for bad children.

All these beliefs coalesced in the famous 1823 poem “The Night Before Christmas,” says Stephen Nissenbaum, professor of history emeritus at the University of Massachusetts at Amherst and author of The Battle for Christmas.

Early on, this version of Santa started being commercialized, advertised by merchants as a lure to bring parents into shops to buy presents for their kids. Where earlier gift-giving rituals involved giving to the poor, “this ultimately replaced giving down across class lines with giving down across generational lines, producing the familiar modern domestic gift-giving Christmas ritual we have today,” Nissenbaum says.

Birthday gifts

It wasn’t until the 19th century that birthday gifts to children, once the province of royalty and the very rich, fully caught on among ordinary citizens. “It reflected the fact that kids were becoming much less likely to die in childbirth, so you could afford an attachment to them that was riskier before the 19th century,” notes Peter Stearns, Ph.D., a professor of history at George Mason University in Fairfax, Virginia. 

gift history with woman happy to receive gift

The earliest birthday gifts were initially pretty modest, often a Bible or relatively simple items of clothing.

“The first known birthday in the United States was celebrated in 1772, for a 7-year-old girl in a wealthy family in Boston,” Stearns says. “By the 1830s and 1840s, it’s pretty clear that some kind of birthday celebration for kids was becoming increasingly known in middle-class families. It involved a small party, and cake became increasingly important, but fruit was served as well.”

It wasn’t until the 20th century that birthday gifting became more popular. By then, many other occasions were being built around gift giving as well, from Mother’s Day and Father’s Day to weddings, Bar Mitzvahs and Valentine’s Day.

To give is human

In this way, we have found a way to break up the quotidian monotony into which life can sometimes devolve, and to allow ourselves special, memorable, heartfelt occasions throughout the year.

So if finding the right gift for Uncle Ned seems a chore, keep in mind: Without gifts, we likely would have gone the way of the Neanderthals.

And anyway, it’s not that hard. Ned loves pears.

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5 Ways Gift Giving Has Changed in the Modern Age

Gift giving is so much more than just handing someone a wrapped object — it’s the way we communicate with one another. It’s how we tell someone “I’m happy for you,” “I was thinking of you,” or “I hope this makes you feel better.”

But the rules of gift giving aren’t as rigid as they may seem. Across different cultures and time periods, the way we express our love and gratitude through gifts is different, and always evolving.

Here are five ways we’ve changed the way we give gifts.

1. More meaningful

Today more than ever, people want to see that there was thought behind a gift. Perhaps the bouquet you get for someone’s birthday contains the flower that corresponds to their birth month. Or maybe you give a loved one a personalized gift at their housewarming party, such as a sign or blanket. You could even have jewelry personalized with important names or dates.

2. You don’t need an occasion

It used to be that you gave and received gifts only on important days: birthdays, anniversaries, or the holidays. Today, gift giving isn’t quite so structured. In fact, people tend to appreciate gifts more when they’re not necessarily required but just because their loved one was thinking of them.

gift giving with group of people sitting around table exchanging gift

3. Birth of online shopping

Perhaps the only thing more enjoyable than shopping is shopping in your home while in sweats. But online shopping has done a lot more than just make buying gifts easier — it has completely reinvented the way we shop for one another.

First and foremost, you’re able to view hundreds of items with just the click of a button and easily decide which gift is best. You’re also able to ship gifts straight to your door or the home of someone you love, even if that someone is on the other side of the world!

4. Corporate gifting

It used to be that people stayed in the same job for decades, and didn’t move much from company to company. That has changed dramatically in recent years. Today, the topic of employee retention is a hot one for employers, who have to do everything in their power to keep their workers happy and in place — and a big part of that is corporate gifting. No longer is it taboo to send flowers to a colleague, or even a boss or client, for a job well done.

gift giving with man delivering flowers to woman in an office

5. Last-minute shopping

There used to be no such thing as grabbing a last-minute present. Between running from store to store deciding what you want, comparing prices, and getting home to wrap it, most people gave themselves about a week to find the perfect present.

But no more. The next time you realize that your best friend’s birthday is tomorrow, or that it’s your anniversary, same-day delivery will save you time and time again.

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6 Reasons Fresh Flowers Make the Perfect Gift

You can never go wrong with fresh flowers. They’re beautiful, meaningful, sentimental, and, most importantly, fit every occasion. From celebrations to more sorrowful events, flowers have the ability to touch the lives of every person who receives them and, regardless of the situation, put a smile on their face. Whether you already have an occasion in mind that you need to get a gift for or feel like making someone’s day brighter just because, here are six reasons why fresh flowers are always the right gift choice.

fresh flowers with woman giving a hug holding flowers in doorway

1. Each kind holds special significance

Everyone knows that roses are a popular choice among lovers, but there are many other flowers that also hold strong meanings. Since carnations are the official Mother’s Day flower, they’re a popular gift for mothers and grandmothers. Geraniums are a symbol of true friendship and are a common flower exchanged between close friends. Lilies, on the other hand, are a more somber flower and are one of the most popular flower choices for a funeral service, as they symbolize loss, purity, and the afterlife. And if you want to get even more specific, you can always coordinate your flower’s color to further symbolize your feelings.

2. They improve the look of any space

We’ve all had it happen to us: You get a gift that you know you’re never going to use, so you throw it in the back of the closet and forget about it. But that certainly won’t be what the recipient of your gift does! Even in small apartments and dorms, plants and flowers add a pop of color and style to any room.

3. They’re diet friendly

Between remembering who’s allergic to peanuts, who just started a new diet, and who’s gone gluten free, it’s harder than ever to buy food and snacks for people. If you’re shopping for someone you don’t intimately, flowers are a safe gift they’re sure to enjoy.

4. They work for any budget

Unlike many other gifts, flowers are customizable to your preference and, most of all, your budget. From good to wow, our flowers can be suited to fit any price point.

Looking for even more bang for your buck? Cut flowers like orchids and carnations make great gifts because they have some of the longest shelf lives.

fresh flowers with person holding flowers behind back

5. Everyone can enjoy them

It’s true — allergy-friendly flowers are out there! From the more obvious cacti and succulent options to beautiful blooming hydrangeas, roses, and tulips, even those people who cling to tissues all year long can enjoy these gifts.

6. You can order them from the comfort of your couch

If gift giving has you imagining hours driving from store to store, fighting the crowds, and somehow entertaining your kids while you search, rest assured that there is a better way. Thanks to online ordering, you can search hundreds of styles, sizes, and varieties without ever lifting more than your pointer finger. Best of all, your bouquet can also be sent to the doorstep of the person you love any day of the week!

With same-day delivery on many of our best sellers, you can be sure that not only will your loved ones adore their gift, they’ll receive it in time for any occasion!

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