What is your title and what do you do at 1-800-Flowers.com? My name is Felipa Reyes, and I am part of the 1800Baskets team. My title is Ecommerce Manager. I manage the merchandising of the sister brand tabs on the 1800Baskets/1800Flowers site. Additionally, I handle any partner sites where our product is featured (including Bloomnet and any dot com partners). I have been with the company for 4½ years. My favorite part of my job is interacting with our team daily.
“My favorite Valentine’s Day gift is just a quiet night at home.”1800Flowers’ main mission is to deliver smiles. What about your Valentine makes you smile? He is very patient, considerate and has a great personality. It doesn’t matter who he’s sitting next to on the train; he can always strike up a conversation. That always makes me smile! Our Valentine’s Day motto is to “WOW Her!” How do you WOW your Valentine? My husband is very creative with his gifts. It usually involves us trying some new activity, whether it’s zip lining, running a race, or just getting away for the weekend! What is your favorite Valentine’s Day gift to receive? My favorite Valentine’s Day Gift is just a quiet night at home where we make dinner together and watch a movie. What is your favorite gift basket? My favorite Valentine’s gift from 1800Baskets is the Foxy Plush & Sweets Valentine Basket. It is filled with chocolates and great snacks. I also love the cute little plush fox. What is the most valuable thing you have learned about gift baskets and gifting during your time here? The most valuable thing I have learned about gift baskets is that it is a very complex process. From initial conception to making a product live on the website takes several months of planning and the involvement of many departments.