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Meet Joe Tura, Senior Copywriter in Creative Services

What is your title and what do you do at 1-800-Flowers? How long have you been with the company? What do you like best about your job? As Senior Copywriter in Creative Services, I get to help convey the voice of the brand through emails, product copy, ads, banners, catalogs and everything else under the sun, moon and stars that features words. After eight years and counting, what I still enjoy the most about working here is the incredible team of people I get to interact with, led by my talented and terrific Creative cohorts, aka “Team Supreme!” 1-800-Flowers’ main mission is to deliver smiles. What about being a Dad makes you smile? It’s the little things about being a Dad that touch me the most. Like how my daughter will always want to play “20 Questions about Marvel Comics” on our drive to school, or hearing her scream louder than everyone in the section at a Yankees game, or sometimes simply holding her hand for safety in a parking lot. Joe Tura, Senior Copywriter in Creative Services At 1-800-Flowers we’re all about creating truly original arrangements. What makes your kid truly original? My 10-year-old daughter Cassie is, as the old saying goes, a real “pip”. Not only does she know more about movies, TV and comic books than ten kids her age, but she has been training at Tiger Schulmann’s MMA since she was four, goes to summer camp, plays clarinet in the school band, writes stories and jokes, is a whiz with today’s technology, kicks my butt in video games, draws better than I ever could, and still manages to get fantastic grades every single report card. This child never ceases to amaze me. Since this is our special Father’s Day edition of the Employee Spotlight, what do you like most about Father’s Day? Well, the gifts of course! Nah, it’s really the annual trek to Atlantic City! No, scratch that—in all honesty, it’s that every Father’s Day, I get to see my daughter continue to grow into a smart, funny young woman whose potential (and knowledge of pop culture) knows no limits. What is your favorite Father’s Day gift from 1-800-Flowers and why? Being such a huge sports fan and a lifelong dog lover, I’d have to say the Sports Hound™ a-DOG-able® arrangement. It’s a fresh and fun way to root, root, root for your favorite team and dress up the home at the same time. Just don’t tell my cats! What about your dad means/meant the most to you? Unfortunately, my Dad passed away in 1996. I never developed the talent for being a fisherman that was his greatest passion, but I was lucky enough to inherit his love of movies, TV and (later in life) his taste for gourmet food. I know he would be proud that I’ve managed to pass these traits on to my daughter, and that alone means more to me than I can write down here.

Every Father’s Day, I get to see my daughter continue to grow into a smart, funny young woman whose potential (and knowledge of pop culture) knows no limits.

Tell us your favorite dad story. How much space do you have? I could tell you about two particularly memorable movie-going experiences with my Dad (The Omen & Young Frankenstein), but the one story that stands out more than the rest was a fishing trip with five of Dad’s buddies from work. It was a very long day in the hot summer sun, and being a land-lubber didn’t agree with my delicate stomach, but only two of seven guys actually caught sharks that day when they took their turns in the “fighting chair”: Me and my Dad. Getting to share in the thing he loved the most, and somehow managing to catch a Mako shark, was a moment I will never, ever forget. Best of all, Dad grilled us up some shark filets the next day—still one of the best meals I have ever eaten! My favorite story of being a Dad (so far) is probably the first time Cassie rode my favorite rollercoaster—The Phoenix at Knoebels in Elysburg, PA—with my wife and I in the same car, and hearing her go on about how awesome a ride it was! It made me realize how my Dad must have felt on that fishing trip, how special it is to share something you’re passionate about with your child. What is your favorite flower or plant and why? You really can’t beat the simple, yet stylish look of a carnation. It goes with anything, it’s readily available and it looks gorgeous in any color. What is the most valuable thing you have learned about flowers and plants during your time here? They say so much with just a glance, positively affect all the senses, and can make anyone smile every day of the year.

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