You consider yourself a fashionable person who has an idea of what's in style. And you ARE! Well, not only is the Urban Lunch bag fit for a runway, it also allows you to transport your meals stylishly and without worry of perishing. With an insulated cooler on the bottom, dry compartment on top and front storage area to boot, you'll have the space and ability to take whatever you fancy, wherever you fancy. It’s like the famous ancient proverb says -- "Happiness is a perfect lunch bag."