How we use "Cookies" and "Action Tags”

A "cookie" is a small data file sent to your browser from a web server and stored on your computer. We use cookies primarily to let us know that you are a prior customer, user or registered member and to provide certain features to you, such as browser-based push notifications. Additionally, if you sign up for one or more of our text messaging programs, cookies may be used to personalize your experience (e.g., to send you personalized text messages such as shopping cart reminders). Most web browsers allow you to instruct the browser to prevent the use of cookies. However, if you disable cookies, certain aspects of the Service, such as the shopping basket, may not function properly. You may manage your cookie preferences directly through the link provided in the footer on our website. The cookie preference options available to you through the link may vary depending on your location.

We have relationships with third parties who may collect or receive information directly from the cookies placed by our Service on your computer to assist in analyzing our business and customers, and to give credit to other sites that direct traffic to our Website for marketing purposes.

Our Service may also use a web technology called "action tags" (also called single pixel gifs, web beacons, local storage objects, and local shared objects) to track email interaction, purchase, Service usage and other web activity information. Action tags may be used to provide data to third parties for tracking purposes. In addition, third parties may set their own cookies and tags through our Service (such as through targeted advertising, described below). We do not control such third parties or their privacy practices. If you do not want third parties to be able to use such methods, you can modify your browser settings relating to cookies or exercise choices that we offer as set forth below.

Targeted Advertising.

1. Our Services. We collect or allow other companies to collect data for use in targeted advertising when you use our Service. Other companies may serve targeted advertisements on our Service. We use as a guide the Self-Regulatory Principles for Online Behavioral Advertising as administered by the Digital Advertising Alliance.

2. Other Services.  Advertisements for our products and services may appear on third party websites around the Internet. Some websites and services deliver these advertisements based upon data that has been previously collected about your past behavior on our Services and across different websites and services. For example, if you have viewed websites about gift baskets, these websites or services may display to you an advertisement for our gift baskets. This activity is called targeted advertising (also called interest-based or cross-context behavioral advertising). We do not control such third-party advertising services or the websites or services on which these advertisements appear. Further, we do not control how they collect and use data about your online activities. 

3. Choice for Targeted Advertising.  You may opt-out of having data collected, used, or transferred for targeted advertising by certain companies listed at: https://optout.aboutads.info/, and you may also learn more about targeted advertising at such websites. If you opt-out, you will still receive generic advertisements, but they will not be based upon your behavioral data possessed by the companies from whom you have opted-out. This process relies upon an opt-out cookie for each browser and each device, so if you delete your cookies or use a different computer, you will have to repeat this process.